Now, from the marketing wizard who is on the forefront of this revolutionary technique and was the driving force behind such pioneering lifestyle events as Hands Across America (created, promoted, and sponsored by Coke and Citibank) and the Olympic Torch Relay (sponsored by AT&amp;T), comes the practical guide you need to initiate and implement equally effective and memorable marketing campaigns in your organization. Find out how to cut through the communications clutter and join America's most forward-looking and progressive companies by effectively reaching today's overexposed and often overwhelmed consumer with a proven, leading-edge marketing approach that connects with customers' deeply felt attitudes, beliefs, and aspirations.

Lifestyle and Event Marketing: Building the New Customer Partnership

Business & Money

Lenson, Barry

Schreiber, Alfred L.

Management & Leadership

McGraw=Hill

"We are not so much human beings on a spiritual journey as spiritual beings on a human journey." -Teilhard de Chardin There is life-transforming power in this realization, expressed first by Teilhard de Chardin. Yet the tools we need to claim an exceptional life are not out of our grasp. They are much, much closer at hand than we might imagine. And we can start using them today. One of the ways people are seeking to straighten out their lives is by strengthening their spiritual lives. Dr. Arthur Caliandro is Norman Vincent Peale's successor and one of the most widely respected spirtual leaders in America. In this book, he shares his philosophy that the keys to a fuller life are present within each one of us, waiting to be unlocked through a simple decision of some simple actions. He offers ten simple steps that can be put into practice immediately to forge a new and exceptional life, such as Settle the Score with Your Past, Take Risks, Tap Your Inner Momentum, Seek Solitude, Take Leadership for your Life and Start a Regular Spiritual Discipline. Each of the steps consists of shorter, action-oriented steps the reader can put into practice immediately, such as Choose a Good Attitude, Take the Higher Road, Big Doors Swing on Little Hinges - Put Some Oil on Your Hinges, etc. Whereas Deepak Chopras's path to finding fulfillment is an East/West approach and Marianne Williamson's is New Age, Arthur Caliandro offers a spiritual path to becoming all you were meant to be.

Simple Steps: 10 Things You Can Do to Create an Exceptional Life

Self-Help

Caliandro, Arthur

Motivational

For anyone who has ever felt powerless, here is a proven way to break free from those feelings of cosmic misfortune and achieve unlimited potential.

Take Control of Your Life: How to Control Fate, Luck, Chaos, Karma, and Life's Other Unruly Forces

Shoup, Richard

Job Hunting & Careers

Dr. Arthur Caliandro is one of America's most trusted and revered spiritual advisers. Now Dr. Caliandro shares his philosophy of hope with the world in this life-enhancing, action-oriented book. It offers 10 simple yet significant steps such as beginning a regular spiritual discipline, taking responsibility for your life, and seeking solitudethat can be put into practice immediately for a abundant life.

Simple Steps : 10 Things You Can Do to Create an Exceptional Life

Happiness

Spiritual leader Dr. Arthur Caliandro provides the tools to forge a life of growth, happiness, and new possibilities In an era where technology and social reforms have given us more freedom than ever before, many still struggle with feelings of isolation and fear. With Lost and Found,the beloved and highly respected Dr. Arthur Caliandro offers us comfort during these difficult times by giving us ways to tap into our limitless personal resources. His simple, unique, and profound insights teach us how to:  Embrace struggle Understand the difference between good and bad anger Get past regret and self-pity Discover our right place in the world Take concrete action to overcome worry Gain strength from personal symbols Dust off our dreams and realize the best is about to happen  Lost and Found gives practical strategies for lifting our lives to new levels of happiness, freedom, and personal growth.

Lost and Found : The 23 Things You Can Do to Find Personal Freedom

Personal Transformation

In Paris in 1944 Niccolo Carini, the greatest operatic tenor of his age, begins to lose his voice after receiving a miraculous automaton from Madame Flora, the greatest maker of mechanical devices of her age. And in 2013 in New York, a failing opera singer named Larry Schiavo watches while his twin brother Joe develops extraordinary singing abilities. In this new supernatural thriller, author Barry Lenson explores the artistic connections that can sometimes resonate between voice and voice, and age and age, through the corridors of time. Distant Voices is the first novel in the Distant Voices trilogy.Distant Voices is the second novel from Barry Lenson, who has also written more than 12 nonfiction books. He earned degrees in voice and opera from the schools of music at McGill and Yale Universities. His experiences as a performing singer led him to write Distance Voices.

Distant Voices

Literature & Fiction

Genre Fiction

Argo-Navis

Consider These Facts <ul>
<li>Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. </li>
<li>Ethnic Americans are increasing in population seven times as fast as nonethnic Americans. </li>
<li>The spending power of ethnic Americans has doubled over the past decade--to well over $1 trillion. </li>
</ul>
But Then Consider This Fact: <ul><li>As recently as 1997, only 1 percent of American marketing dollars was spent for advertising directly to ethnic Americans. </li></ul>
Is There a Message Here? You Bet. If your company is not marketing directly to--and hiring--ethnic Americans, you are losing access to an emerging market whose size rivals that of Latin America or Eastern Europe . . . The time to start investing in targeted ethnic and minority marketing--in selling to the new America--is now. "Significant demographic shifts have taken place in America in the last twenty years. These changes will continue until, by midcentury, multicultural Americans will for the first time constitute a statistical majority. Every marketer, regardless of product or service, needs to reexamine his or her marketing programs to make sure they are addressing the specific needs of this burgeoning class of multicultural consumers. "With each passing year, this is becoming more and more of a business imperative, one that a number of well-known companies have begun to successfully address. AT&amp;T is appealing to specific calling groups in their own languages. Chrysler saw its sales to African-Americans rise significantly once it began its culturally related television campaigns. These are just two of the scores of examples we discuss in Multicultural Marketing that underscore the quick success many marketers have enjoyed once they embraced culturally related ethnic marketing." -- Alfred L. Schreiber

Multicultural Marketing

Economics

A guide for American singers wishing to find employment with opera houses in Germany, Austria and Switzerland. The authors, two sopranos who have sung successfully in Europe, offer solid advice on all aspects of the process, from planning an audition tour to selecting appropriate audition repertoire. The tone is encouraging and upbeat. 
Kein' Angst Baby! has helped many Americans to start successful singing careers in Europe.

Kein' Angst Baby!

Maddison, Dorothy

Sullivan, Gail

CLEARINGPRESS@COMPUSERVE.COM

Obsessive violence is the cause of more than half of the murders in the world and it is behind nearly all domestic violence. It destroys relationships. It destroys lives. Yet those facts may not touch upon the worst part of the harm done by obsessive, compulsive jealousy: the irreparable harm it can cause to us and to our most precious relationships. Now authors Kenneth Ruge and Barry Lenson coin a new name—the Othello Response—for this pervasive form of destructive jealousy and offer pinpointed advice on how to keep it from causing irreparable harm. In The Othello Response, readers discover how to recognize the Othello Response and determine whether it is doing damage, prevent the Othello Response from taking hold in relationships if it has not already, and heal one's relationship in the wake of actual affairs or infidelity. Rich in practical advice and case studies, The Othello Response brings a widespread problem to light and offers help to countless people whose lives are in turmoil.

The Othello Response: Dealing with Jealousy, Suspicion and Rage in Your Relationship

Health, Fitness & Dieting

Ruge, Dr. Kenneth C.

Mental Health

Da Capo Lifelong Books

Stress! It's become a universal condition, the most pervasive psychological ailment in our society, and a contender for the most widespread health problem of any kind. But all stress is not created equal. Good stress and bad stress have been called the yin and yang of modern work life. Arguably, good stress (a less formal name for what researchers call "challenge" stress) is the kind that motivates and excites and yields good results on the job or at home. Bad stress (what researchers call "hindrance" stress) diminishes one's performance and manifests itself in career dissatisfaction, deteriorating health, and procrastination. Now, in Good Stress, Bad Stress, Barry Lenson clearly maps the differences between the two types of stress and offers strategies and action plans for getting rid of the bad stress and focusing on making the most of good stress.

Good Stress, Bad Stress: An Indispensable Guide to Identifying and Managing Your Stress

Reference

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