First edition. Profusely illustrated. Jacket faded with tears. xi, 227+ 1 pages. cloth, dust jacket.. 4to..

Lettering for Advertising

Business & Money

Leach, Mortimer

Marketing & Sales

Reinhold Publishing Corporation

Letter Design in the Graphic Arts

This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.
Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.
With large photos of actual advertisements as well as details on the fonts and lettering, this book covers: <ul>
<li>Standard letter design for advertisements</li> <li>Letter design for space advertisements in newspapers and magazines</li> <li>Lettering for outdoor displays like billboards</li> <li>Lettering and its applications in package design</li> <li>Creative and alternative approaches to hand-lettering</li> </ul> With tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.

Arts & Photography

Graphic Design

Echo Point Books & Media

This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design. Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book. With large photos of actual advertisements as well as details on the fonts and lettering, this book covers:Standard letter design for advertisementsLetter design for space advertisements in newspapers and magazinesLettering for outdoor displays like billboardsLettering and its applications in package designCreative and alternative approaches to hand-letteringWith tips on creative combinations and layout suggestions based on examples in the book, Letter Design in the Graphic Arts is sure to be a unique and inspiring reference for modern designers working in print or digital media.

See the best price to sell, buy, or rent books by Leach, Mortimer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Leach, Mortimer

See the best price to sell, buy, or rent books by Leach, Mortimer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Lettering for Advertising

Letter Design in the Graphic Arts

Letter Design in the Graphic Arts