Main Trends in Sociology

LAZARSFELD, PAUL F.

Harper Row Publishers

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

Voting: A Study of Opinion Formation in a Presidential Campaign (Midway Reprint)

Politics & Social Sciences

Berelson, Bernard R.

McPhee, William N.

Politics & Government

University of Chicago Press

On Social Research and Its Language (Heritage of Sociology Series)

Without Paul F. Lazarsfeld the social sciences would not be what they are today. In his ground-breaking work on unemployment, voting, consumer behavior, and social influence, among other subjects, his methodological emphasis on vigorously controlled scientific language and structures transformed social research worldwide. Lazarsfeld's systematic criticism of observational, conceptual, and inferential procedures in sociology led to the the formation of universally applied observational and analytical techniques, such as the panel design of observation and contextual and multivariate analysis. His methodology for empirical social research had a profound effect on all the social sciences. The eighteen essays in On Social Research and Its Language illustrate the diversity of Lazarsfeld's substantive, methodological, and organizational interests. Spanning the years 1933 to 1972, they encompass his own works of social research, as well as writings on methodology and the history and sociology of social research. Articles on methodology—observing, classifying and building typologies, analyzing the relations between variables, qualitative analysis, and macrosociology—form the bulk of the book. In addition, Raymond Boudon provides a revealing biography of Lazarsfeld and his influence on sociology. These classic writings by a formative figure of modern social science will be an indispensable reference for scholars across the historical and social science disciplines.

Social Sciences

Without Paul F. Lazarsfeld the social sciences would not be what they are today. In his ground-breaking work on unemployment, voting, consumer behavior, and social influence, among other subjects, his methodological emphasis on vigorously controlled scientific language and structures transformed social research worldwide. Lazarsfeld's systematic criticism of observational, conceptual, and inferential procedures in sociology led to the the formation of universally applied observational and analytical techniques, such as the panel design of observation and contextual and multivariate analysis. His methodology for empirical social research had a profound effect on all the social sciences. The eighteen essays in On Social Research and Its Language illustrate the diversity of Lazarsfeld's substantive, methodological, and organizational interests. Spanning the years 1933 to 1972, they encompass his own works of social research, as well as writings on methodology and the history and sociology of social research. Articles on methodology—observing, classifying and building typologies, analyzing the relations between variables, qualitative analysis, and macrosociology—form the bulk of the book. In addition, Raymond Boudon provides a revealing biography of Lazarsfeld and his influence on sociology. These classic writings by a formative figure of modern social science will be an indispensable reference for scholars across the historical and social science disciplines.

The Varied Sociology of Paul F. Lazarsfeld

Columbia University Press

The People’s Choice is a landmark psychological and statistical study of American voters during the 1940 and 1944 presidential elections, originally published in 1948. Amid a burgeoning interest in statistics and population sampling, it constituted the first systematic effort to trace voters’ behavior across the duration of a presidential campaign and to follow up on this data years later.\nDuring the 1940 campaign, Paul F. Lazarsfeld, Bernard Berelson, and Hazel Gaudet tracked a sample population of six hundred people from Erie County, Ohio, interviewing them monthly in the seven months leading up to Election Day. Their subsequent study in 1944 expanded the sample to include a nationwide cross-section of two thousand voters. Contrary to the fears of the time, Lazarsfeld, Berelson, and Gaudet found that media such as newspapers, radio, and campaign advertising did not have a profound influence on individual voting habits. Instead, interpersonal interactions and word of mouth were more significant for most voters. They argued that mass media reached a small but crucial subset of people, who then passed information on to less avid media consumers.\nThe study paired the same interviewers and interviewees over time, leading to remarkable extended conversations that feature more casual and exploratory discussions than were typical of social-scientific research. Quoted verbatim, they offer additional insight into the American electorate. A groundbreaking work of empirical political science, The People’s Choice remains of great importance in an era of anxiety about the influence of media on voting behavior.

The People's Choice: How the Voter Makes Up His Mind in a Presidential Campaign (Legacy Editions)

Sociology

The authors develop a theory of social science utilization that focuses on cognitive processes and their relation to the social context of interaction between social scientists and policy-makers. Their comprehensive approach to the theory of utilization is based on the full range of available case material.

An Introduction to Applied Sociology

Reitz, Jeffrey G.

Pasanella, Ann K.

Praeger

Marienthal: The Sociography of an Unemployed Community

"One of the main theses of the Marienthal study was that prolonged unemployment leads to a state of apathy in which the victims do not utilize any longer even the few opportunities left to them. The vicious cycle between reduced opportunities and reduced level of aspiration has remained the focus of all subsequent discussions." So begin the opening remarks to the English-language edition of what has become a major classic in the literature of social stratification.

Business & Money

Zeisel, Hans

Jahoda, Marie

Economics

Routledge

History

Europe

Personal Influence: The Part Played by People in the Flow of Mass Communications

Katz, Elihu

Roper, Elmo

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Books by LAZARSFELD, PAUL F.