<p>The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following:  Secondary research and data mining  Business research ethics  Internet research  Qualitative and exploratory research  Data collection tool design and deployment  Qualitative data analysis  Statistical analysis  Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.</p>

The Essentials of Business Research, Second Edition

Lawrence S. Silver

Robert E. Stevens

Courtney R. Kernek

Academic Media Solutions

<p>The Essentials of Business Research is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the Secondary research and data mining Business research ethics Internet research Qualitative and exploratory research Data collection tool design and deployment Qualitative data analysis Statistical analysis Research report preparation This book offers a range of tools to help students develop and test their research and analytical skills.</p>

Essentials of Business Research

Robert Stevens

Courtney Kernek

Strategic Management Essentials: Concepts and Cases

Martin S. Bressler

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Books by Lawrence S. Silver