Profiles of more than thirty companies inform a study of the marketing secrets utilized by some of America's most successful businesses and reveal how adaptability and innovation have become the secrets to success. 15,000 first printing.

Marketing Masters: Secrets of America's Best Companies

Business & Money

Lawler, Edmund O.

Walden, Gene

Management & Leadership

Harpercollins

From the author of the 100,000-copy bestseller The 100 Best Stocks to Own in America comes the fast growth strategies of Rubbermaid, McDonald's, Medtronic, and more than three dozen top companies. "Solid, impressive."--Publishers Weekly. Photos.

Marketing Masters/Secrets of America's Best Companies

In the third book in the Lessons from Charlie Trotter seriesteaches wine directors and servers how to develop and maintain impeccable service by giving an in-depth look at one of the world’s top wine programs. At Charlie Trotter's eponymous restaurant in Chicago, the innovative and award-winning wine program is an essential part of an extraordinary dining experience. LESSONS IN WINE SERVICE outlines and analyzes the intricate challenges inherent in developing and executing consistently outstanding wine pairings and service. Aspiring sommeliers, restaurant owners, and wine servers will learn how to hire and train the right staff, provide precise and intuitive service, and craft and maintain a compelling wine list. "Anyone who wants to understand American cuisine as it enters the 21st century must eat at Charlie Trotter's No restaurant in America comes closer to delivering a flawless total dining experience." --Wine Spectator

Lessons in Wine Service (Lessons from Charlie Trotter)

Industries

Ten Speed Press+

The first human organ transplant in 1950 at a suburban hospital is the focus of The Graft: How a Pioneering Operation Sparked the Modern Age of Organ Transplants. The book examines the controversies the operation generated and the progress medicine has made in organ transplantation.

The Graft: How a Pioneering Operation Sparked the Modern Age of Organ Transplants (Anthem symploke Studies in Theory)

Arts & Photography

History & Criticism

First Hill Books

See the best price to sell, buy, or rent books by Lawler, Edmund O.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lawler, Edmund O.