This exciting new book for a growing market is the cutting- edge choice for PR courses. Global markets, new technologies and multiculturalism are covered throughout the book. This text is accompanied by a unique CD with video interviews of leaders in the PR field.

Public Relations: The Practice and the Profession (NAI, text alone)

Politics & Social Sciences

Lattimore, Dan L

Baskin, Otis W.

Heiman, Suzette T.

Toth, Elizabeth L.

Van Leuven, James K

Sociology

McGraw-Hill Humanities/Social Sciences/Languages

This text provides a clear study of the process of public relations with a strong theoretical basis and balanced tone. It focuses throughout on technology and public relations. The text is accompanied by a CD-ROM with video interviews of leaders in the PR field.

Public Relations: The Profession and the Practice with Free "Interviews with Public Relations Professionals" Student CD-ROM and PowerWeb

Business & Money

Lattimore,Dan

Baskin,Otis

Toth,Elizabeth

Heimen, Suzette

Van Leuven, James

Marketing & Sales

Provide your students with a thorough understanding of public relations practice with a text that incorporates the experiences of practitioners with the theoretical perspectives of scholars. The fourth edition features increased coverage of technological change, diversity and expanding global markets, and their impact on the profession. New co-author Dan Lattimore, APR, brings a wealth of professional experience, and years of public relations teaching to this edition.

Public Relations: The Profession and The Practice

Aronoff, Craig

See the best price to sell, buy, or rent books by Lattimore, Dan L. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lattimore, Dan L