The John Johnson Collection at the Bodleian Library is one of the world's most important collections of printed ephemera. This exhibition catalog focuses on just one of the many subject areas of the Collection—trades and shops. Richly illustrated with trade cards, bill headings, prints, and games—many of which have not been previously reproduced—these miniature works of art depict shops, products, tradesmen, and trades through the ages, giving us fascinating insights into the wealth of goods available and the people who bought and sold them.

A Nation of Shopkeepers: Trade Ephemera from 1654 to the 1860s in the John Johnson Collection

History

Lambert, Julie Anne

Europe

Bodleian Library, University of Oxford

Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games.This collection of essays examines the extent to which these standalone advertisements - which have survived by chance and are now divorced from their original purpose - provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.

The Art of Advertising, The

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family?'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

Vintage Advertising: An A to Z

See the best price to sell, buy, or rent books by Lambert, Julie Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lambert, Julie Anne

See the best price to sell, buy, or rent books by Lambert, Julie Anne. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

A Nation of Shopkeepers: Trade Ephemera from 1654 to the 1860s in the John Johnson Collection

The Art of Advertising, The

Vintage Advertising: An A to Z