Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).

Strategic Logistics Management

Business & Money

Stock, James

Lambert, Douglas

Management & Leadership

McGraw/Hill/Irwin

In an era when most managers--including those in the logistics arena--are being urged to think of themselves as "marketers," this new book offers a special opportunity. Written by high-profile authors, Fundamentals of Logistics Management brings a unique marketing perspective to logistics management, while fully integrating accounting, finance, and manufacturing in their coverage. This is the topical and practical approach readers have been looking for.

Fundamentals of Logistics Management (The Irwin/McGraw-Hill Series in Marketing)

Ellram, Lisa M.

Stock, James R.

One woman's inspired idea would help bring about a change in sexual equality unlike any the world had seen before. A Teardrop on a Rose tells the emotionally gripping true story of how fate brought one man and one woman together from very different parts of the world, and how their love would blossom into a dream neither could have predicted: the creation of Playgirl Magazine. Douglas and Jenny's dynamic relationship began in the late 1960s, when women's rights and liberties were going through a wave of much-needed scrutiny. As a good ol' boy from the Appalachian Mountains, Douglas always dreamed of starting an entertainment enterprise. And as a brilliant and beautiful woman who hailed from Indonesia, Jenny desired to break free from the oppression her mother and all women before her were accustomed to. But it would take the two of them working at Doug's go-go club Orange County, California to realize their dreams were only achievable together. With a vision of inspiring women of the 70s to seek gender equality by unabashedly embracing their sexuality, Doug and Jenny worked tirelessly through the back-breaking and mentally-taxing work of publishing an international magazine. They navigated industry setbacks, legal battles, and personal trials all without truly knowing how a magazine featuring naked men and timely women's issues would be received by the public.It was the risk of a lifetime. But it would turn out to be the reward of their lifetime. And at the core of every groundbreaking choice they made together was a passionate love that never wavered.

A Teardrop on a Rose

Biographies & Memoirs

Lambert, Jenny

Arts & Literature

Pine & Palm Publishing

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