The book is rooted in sound theoretical concepts with a strong emphasis on the practical component. It introduces students to the concept of integrated marketing communication, and its major tools, techniques and media, with a special focus on advertising. It serves the needs of both ? those who are inclined towards the managerial aspects of communication, as well as those who are interested in mastering the creative aspects.

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Kruti Shah

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Books by Kruti Shah

See the best price to sell, buy, or rent books by Kruti Shah. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

ADVERTISEMENT AND PROMOTIONS: AN IMC PERSPECTIVE