This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.

Microeconomics for Managers

Business & Money

Kreps, D

Economics

W.W.Norton & Co

Curso de teoría microeconómica

McGRAW-HILL/INTERAMERICANA DE ESPAÑA, S.A.U.

See the best price to sell, buy, or rent books by Kreps, D. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kreps, D

See the best price to sell, buy, or rent books by Kreps, D. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Microeconomics for Managers

Curso de teoría microeconómica