As an applied science standing at the crossroads of so many disciplines, social psychology should have great potential for offering insight into countless aspects of our social lives. But teachers and students of social psychology often lament that the relevance of the subject to 'the real world' can remain obscure, as can the applicability of theories and models which continue to provide th4e foundation of the subdiscipline. Applying Social Psychology really does apply social psychology. It not only considers research which has been applied directly to social issues but also evaluates the process whereby social psychology has been and can be applied to an understanding of the social world.Working to a common format in each chapter, the text is organised around key aspects of our lives (including work, education, health, sport, conflict, communication, economic life, crime, the environment), illustrating how multiple perspectives can work together to help understand the complexities of our social world.

Applying Social Psychology

Health, Fitness & Dieting

Kremer, John

Psychology & Counseling

PALGRAVE~MACMILLAN

Pure Sport: Practical Sport Psychology

Are you "only as good as your last game"? Is it really just a matter of "keeping your eye on the ball"? Pure Sport: Practical Sport Psychology explains in everyday language the whys and wherefores of contemporary sport psychology – pinpointing what works and what doesn’t when it comes to performance enhancement. As the title suggests, Pure Sport goes back to basics by highlighting practical concerns for those who are involved with competitive sport at every level – from junior club to international élite. Drawing on their considerable experience as both academic researchers and applied sport psychologists, the authors present a powerful array of techniques for channelling and harnessing mental skills with the goal of improving sporting performance. The interventions that they describe have all been tried and tested in competitive settings, but here, for the first time, the psychological techniques underlying them are brought together in a single volume that uniquely blends sound theory with good practice. Liberally sprinkled with practical examples, evocative photographs and clear diagrams, Pure Sport is essential reading for anyone with an active involvement or interest in sport. It will help coaches, teams and sports people alike to develop their mental edge and so realise their true potential in sport and through sport.

Sports & Outdoors

Moran, Aidan P.

Miscellaneous

Routledge

Are you "only as good as your last game"? Is it really just a matter of "keeping your eye on the ball"?  Pure Sport: Practical Sport Psychology explains in everyday language the whys and wherefores of contemporary sport psychology – pinpointing what works and what doesn’t when it comes to performance enhancement.  As the title suggests, Pure Sport goes back to basics by highlighting practical concerns for those who are involved with competitive sport at every level – from junior club to international élite. Drawing on their considerable experience as both academic researchers and applied sport psychologists, the authors present a powerful array of techniques for channelling and harnessing mental skills with the goal of improving sporting performance. The interventions that they describe have all been tried and tested in competitive settings, but here, for the first time, the psychological techniques underlying them are brought together in a single volume that uniquely blends sound theory with good practice.  Liberally sprinkled with practical examples, evocative photographs and clear diagrams, Pure Sport is essential reading for anyone with an active involvement or interest in sport. It will help coaches, teams and sports people alike to develop their mental edge and so realise their true potential in sport and through sport.

Pure Sport: Practical sport psychology

Should you always "think about it"? Are you "only as good as your last game"? Is it just a matter of "keeping your eye on the ball"? The answer to these questions is no, and to help you steer a course through the many challenges of a sporting career this second edition of Pure Sport sets out, in everyday language, the lessons you can take from contemporary sport psychology – helping you recognise what works and what doesn’t when it comes to improving performance. As the title suggests, Pure Sport goes back to basics by highlighting practical concerns for those involved with competitive sport at every age and level – from junior club members to Olympic athletes. Drawing on their considerable experience as both applied sport psychologists and academics, the authors present practical advice and a powerful array of techniques for channelling and harnessing mental skills with the goal of improving sporting performance.  Drawing on the international popularity of the first edition, in this fully updated second edition the authors have taken the opportunity to revamp chapters with colour photographs, contemporary examples, and sporting anecdotes, and the book is now even more accessible for those without a formal background in psychology.  Pure Sport, Second Edition is essential reading for anyone with an active involvement or interest in sport, it will help students, coaches, teams, and sportsmen and women to sharpen their mental edge and so realise their true potential in sport and through sport.

Moran, Aidan

Should you always "think about it"? Are you "only as good as your last game"? Is it just a matter of "keeping your eye on the ball"? The answer to these questions is no, and to help you steer a course through the many challenges of a sporting career this second edition of Pure Sport sets out, in everyday language, the lessons you can take from contemporary sport psychology – helping you recognise what works and what doesn’t when it comes to improving performance. As the title suggests, Pure Sport goes back to basics by highlighting practical concerns for those involved with competitive sport at every age and level – from junior club members to Olympic athletes. Drawing on their considerable experience as both applied sport psychologists and academics, the authors present practical advice and a powerful array of techniques for channelling and harnessing mental skills with the goal of improving sporting performance. Drawing on the international popularity of the first edition, in this fully updated second edition the authors have taken the opportunity to revamp chapters with colour photographs, contemporary examples, and sporting anecdotes, and the book is now even more accessible for those without a formal background in psychology. 
Pure Sport, Second Edition is essential reading for anyone with an active involvement or interest in sport, it will help students, coaches, teams, and sportsmen and women to sharpen their mental edge and so realise their true potential in sport and through sport.

Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds and much more.

The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Small Business Series)

Business & Money

Marketing & Sales

wiley

The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

Management & Leadership

You don't need a note from your doctor—or your mom—to take the day off. All you need is Celebrate Today! Filled with zany and useful information, this book shows you why each day is cause for celebration. Every fact-finder's dream, Celebrate Today! is an imaginative roster of more than 4,000 great occasions! It's the perfect almanac for anyone who plans events—including teachers, writers, and publicists. This book is one resource you can't do without! You'll never have to wait for the holidays again to throw a party, give a gift, or get together for lunch with a friend. You'll never run out of reasons to raise a ruckus! Whether it's Mother Goose Day or Statue of Liberty Day, today is the first day of the rest of your life—get started with a celebration! About the Author John Kremer is a publisher, author, and lecturer. His previous books include 1001 Ways to Market Your Book. He resides in Fairfield, Iowa.

Celebrate Today!: More than 4,000 Holidays, Celebrations, Origins, and Anniversaries

Reference

Prima Lifestyles

You've got a good product or service. All you need now is to get the word out effectively. Right? Well, it's not so easy. You have to get your customers' attention and break through your competitors' hype. Now you can—and for a lot less than you migh imagine. High-Impact Marketing on a Low-Impact Budget is chock-full of practical, effective, and inexpensive techniques for reaching your customers. It will show you how to: • Develop a money-making marketing action plan • Present and reinforce your message again and again • Get valuable free exposure in the news media • Position your product or service against the competition • Build and maintain your own site on the World Wide Web • And capitalize on many more innovative, cost-effective tactics Written by low-cost-marketing experts, this book will help you transform your business into a money-making machine.

High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today!

McComas, J. Daniel

101 Ways to Market Your Books: For Publishers and Authors

Writing, Research & Publishing Guides

Ad-Lib Pubns

See the best price to sell, buy, or rent books by Kremer, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kremer, John

See the best price to sell, buy, or rent books by Kremer, John. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Applying Social Psychology

Pure Sport: Practical Sport Psychology

Pure Sport: Practical Sport Psychology

Pure Sport: Practical sport psychology

Pure Sport: Practical sport psychology

The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program (Small Business Series)

The Complete Direct Marketing Sourcebook: A Step-by-Step Guide to Organizing and Managing a Successful Direct Marketing Program

Celebrate Today!: More than 4,000 Holidays, Celebrations, Origins, and Anniversaries

High-Impact Marketing on a Low-Impact Budget: 101 Strategies to Turbo-Charge Your Business Today!

101 Ways to Market Your Books: For Publishers and Authors