In an era of corporate greed, Bob Moore’s philosophy of putting people before profit is a shining example of what’s right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bob’s Red Mill Natural Foods gave the $100 million company to his employees. Bob Moore’s gift on February 15, 2010 (his eighty-first birthday), gave hope to an American workforce rocked by a decade of CEOs behaving badly. The national media heralded the announcement as the “feel good story of the recession.” It was an example of a return to ethics in the workplace, but as the legions of fans of Bob’s whole grain natural products would argue, ethics and a sense of corporate responsibility didn’t “return” to Bob’s Red Mill, they never left. Most 60-year-old men who saw their business destroyed in an arson fire might have quit or faded away into retirement. Not Bob. After his wooden flour mill burned to the ground in 1988, he considered the seventeen employees who counted on him for their livelihood, and started over. He rebuilt, and flourished. He grew the company to become the nation’s leading manufacturer of whole grain natural foods. Bob’s is an amazing story of overcoming challenges and making great comebacks. His wife, Charlee, was the inspiration to feed the family healthy natural foods, but it was a divine appointment with a random library book titled John Goffe’s Mill that began Bob’s love affair with the ancient art of milling, using stone wheels to slowly grind grains into nutritious whole wheat flours, cereals, and mixes. His unconventional thinking and passion for healthy living is an inspirational story for readers of all ages.

People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill

Biographies & Memoirs

Koopman, Ken

Professionals & Academics

Inkwater Pr

This guide from the founder of Kombucha Wonder Drink demystifies the process of brewing kombucha at home and offers recipes for using it in infusions, smoothies, cocktails, and more. The Wonder Drink Kombucha—a fizzy, fermented tea-based beverage packed with probiotics, vitamins, and enzymes—has home brewers salivating. And who better to guide you through the brewing process than a tea guru with more than forty years of experience under his belt? Stephen Lee, cofounder of Tazo Tea and Stash Tea, turned his attention to fermented tea and founded Kombucha Wonder Drink in 2001. In Kombucha Revolution, Lee reveals the secrets to brewing the perfect batch of kombucha and caring for your very own SCOBY (Symbiotic Culture of Bacteria and Yeast). He also shares his favorite recipes—plus contributions from brewers, bartenders, and chefs like “Kombucha Mamma” Hannah Crum and Wildwood’s Dustin Clark—for infusing your brew with fruits, herbs, and spices, and incorporating it into juices, smoothies, sauces, snacks, sweets, and cocktails. With recipes for Lavender–Green Tea Kombucha, Cranberry Bitters Cocktails, Kombucha Vinegar, Green Smoothies, Kombucha Lime Ceviche, and Kombucha Pear Sorbet, mixing this healthful brew into your everyday lifestyle has never been so revolutionary.

Kombucha Revolution: 75 Recipes for Homemade Brews, Fixers, Elixirs, and Mixers

Cookbooks, Food & Wine

Lee, Stephen

Cooking by Ingredient

Ten Speed Press+

In an era of corporate greed, Bob Moore's philosophy of putting people before profit is a shining example of what's right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bob's Red Mill Natural Foods gave the $100 million company to his employees. Bob Moore's gift on February 15, 2010 (his eighty-first birthday), gave hope to an American workforce rocked by a decade of CEOs behaving badly. The national media heralded the announcement as the "feel good story of the recession." It was an example of a return to ethics in the workplace, but as the legions of fans of Bob's whole grain natural products would argue, ethics and a sense of corporate responsibility didn't "return" to Bob's Red Mill, they never left. Most 60-year-old men who saw their business destroyed in an arson fire might have quit or faded away into retirement. Not Bob. After his wooden flour mill burned to the ground in 1988, he considered the seventeen employees who counted on him for their livelihood, and started over. He rebuilt, and flourished. He grew the company to become the nation's leading manufacturer of whole grain natural foods. Bob's is an amazing story of overcoming challenges and making great comebacks. His wife, Charlee, was the inspiration to feed the family healthy natural foods, but it was a divine appointment with a random library book titled John Goffe's Mill that began Bob's love affair with the ancient art of milling, using stone wheels to slowly grind grains into nutritious whole wheat flours, cereals, and mixes. His unconventional thinking and passion for healthy living is an inspirational story for readers of all ages.

Rose Ranch Publishing

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Books by Koopman, Ken