<p>Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not only how it’s done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.</p>

The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)

Kissane, Erin

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See the best price to sell, buy, or rent books by Kissane, Erin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kissane, Erin

See the best price to sell, buy, or rent books by Kissane, Erin. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Elements of Content Strategy (Brief Books for People Who Make Websites, No. 3)