Introduction to E-Commerce

Business & Money

King, David

Turban, Efraim

Management & Leadership

PRENTICE/HALL

Electronic Commerce 2004 describes the essentials of electronic commerce—how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove invaluable for managers and professional people in any functional area of business; as well as those in government, education, health services, and other areas that can benefit from a knowledge of e-commerce.

Electronic Commerce 2004: A Managerial Perspective

Lee, Jae

Viehland, Dennis

Industries

Pearson College Div

Easy to read, describes what electronic commerce is: how it is being conducted and managed; and its major opportunities, limitations, issues, and risks. For managers and professional people in any functional area of the business world.

Electronic Commerce 2002: A Managerial Perspective (2nd Edition)

Chung, Michael

Warkentin, Merrill

Chung, H. Michael

This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millenium. Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure. For anyone interested in network and Internet transactions — especially managers and professional in any functional area of the business world, and people in government, education, and health services.

Electronic Commerce and Update Package

Computers & Technology

Lee, Jae Kuy

Networking & Cloud Computing

Creating Effective Software: Computer Program Design Using the Jackson Methodology (Yourdon Computing Series)

Programming

Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.

Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition)

Processes & Infrastructure

Pearson

This text describes the essentials of electronic commerce–how it is being conducted and managed as well as assessing its major opportunities, limitations, issues, and risks. It is a clear, simple, well-organized book, and provides all the basic definitions as well as logical support. Using extensive, vivid examples from large corporations, small businesses, government and not-for-profit agencies from all over the world, it makes the concepts presented come alive for readers. Beginning with a comprehensive introduction to E-commerce, the book explores internet marketing, B2B and C-commerce, E-marketplaces and internet consumerism, E-government, mobile commerce, auctions, security, electronic payment systems, and strategy and implementation to launch a successful E-commerce business. Written by experienced authors who are well-versed in real-world practices, this book will prove i

Electronic Commerce A Managerial Perspective 2008

McKay, Judy

Marshall, Peter

Internet & Social Media

For a course in Business Intelligence, or as a supplement for Introduction to MIS, Business Strategy, or MBA Technology Management As Business Intelligence (BI) evolves from an executive support tool to the primary system implemented in almost all medium and large companies, this is the only book that gives students the BI foundation needed to excel as a manager and decision maker in today’s new world.

Business Intelligence: A Managerial Approach

Sharda, Ramesh

Aronson, Jay E.

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. The new edition pays special attention to the most recent developments in online behavior in our business, academic, and personal lives. Introduction to E-Commerce and E-Marketplaces; Internet Consumer Retailing; Business-to-Business E-Commerce; Other EC Models and Applications; EC Support Services; EC Strategy and Implementation; Application Development Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Introduction to Electronic Commerce

Lang, Judy

Graphics & Design

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks–all in the social-computing business environment. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Consumer Behavior, Market Research, and Advertising; B2B E-Commerce; E-Supply Chains, Collaborative Commerce, and Corporate Portals; Innovative EC Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce; Mobile Computing and Commerce and Pervasive Computing; The Web 2.0 Environment and Social Networks; E-Commerce Fraud and Security; Electronic Commerce Payment Systems; Fulfilling E-Commerce Orders and Other EC Support Services; E-Commerce Strategy and Global EC; Economics and Justificat

Electronic Commerce 2010: A Managerial Perspective

Liang, Ting-Peng

Turban, Deborrah C.

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