This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising

Arts & Photography

KesselsKramer

Graphic Design

Laurence King Publishing

This is a book by a company that dislikes advertising as much as anyone. Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

Reference

For 15 years, the Hans Brinker Budget Hotel in Amsterdam has gained worldwide recognition for its daring, confrontational, and occasionally just plain offensive advertising. Through press, posters, TV, and even flags stuck in dog poop, the hotel's advertising has been picked up on CNN, MTV, and other global stations, garnering awards and press on the most miniscule of budgets. The reason for all the fuss? Honesty. By daring to tell the truth and describe the hotel as the rat-infested dive it is, the campaign connected with its target market: young, cynical, media-savvy backpackers. Since launching the campaign, the hotel's dormitories are rarely empty, not bad for a place that doesn't even guarantee toilet paper. This frank and often humorous collection of the hotel's advertising celebrates everything that's good about a very bad hotel and proves that innovative, successful marketing requires neither a jaw-dropping budget nor a sugarcoated version of the truth

The Worst Hotel in the World: The Hans Brinker Budget Hotel, Amsterdam

Travel

Asia

Booth-Clibborn

A unique book planned and designed entirely by the author—a brick-like volume weighing exactly 2 kilograms—encapsulates the company’s philosophy and distinctive flavor, as well as offers a physical pun on the name of the firm. It includes the works of the last ten years created by the agency, ranging from a collection of T-shirts, magazines, books, music videos, and advertising campaigns, to a documentary film about the world’s two lowest-ranking national soccer teams created just before World Cup 2002. A selection of the concepts and campaigns produced for such global clients as Diesel, Nike, and Heineken are included along with their self-published magazines, business card designs, and more. It is a superb way to see how this small agency from Amsterdam became a heavyweight in the world of advertising. The unprecedented concept and design was awarded the silver prize at the Leipzig International Best-Designed Book Exhibition, 2007. Go to the gym, then try and lift 2 kilo of KesselsKramer!

2kilo of KesselsKramer

Pie-Books

a new kilo of KesselsKramer collects five years of work from communications agency KesselsKramer. It is the slightly lighter follow-up to 2 kilo, which showed the work of the company’s first ten years. a new kilo of KesselsKramer is the follow-up to 2 kilo of KesselsKramer, a brick-like tome that covered every piece of work produced by willful Dutch communications agency KesselsKramer. a new kilo of KesselsKramer picks up where its predecessor left off, with the last five years worth of KesselsKramer’s existence detailed down to every last flyer, sticker and T-shirt. Also featured are mammoth TV and cinema commercials, advertisements that look less like ads and more like short films, and a bunch of websites, designs and assorted category-defying oddities. a new kilo of KesselsKramer comes in a refreshing bright green, a little like the green of grass or perhaps ectoplasm.

a new kilo of KesselsKramer

Hans Van Der Meer - Bhutan-Monserrat: The Other Final

Photography & Video

De Verbeelding

See the best price to sell, buy, or rent books by KesselsKramer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by KesselsKramer

See the best price to sell, buy, or rent books by KesselsKramer. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Advertising for People Who Don't Like Advertising

Advertising for People Who Don't Like Advertising

The Worst Hotel in the World: The Hans Brinker Budget Hotel, Amsterdam

2kilo of KesselsKramer

a new kilo of KesselsKramer

Hans Van Der Meer - Bhutan-Monserrat: The Other Final