MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketingâs 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâs equally kind to both the eyes and the pocketbook. The Core is more than just a âbaby Kerinâ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core, International Edition

Business & Money

Kerin, Roger A.

Rudelius,William

Hartley, Steven W.

Marketing & Sales

McGraw=Hill

Marketing: The Core, Third Canadian Edition with Connect Access Card

Clements Professor, Christina

Skolnick Professor, Harvey

McGraw-Hill/Ryerson

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Marketing

Berkowitz, Eric N.

Mcgraw-Hill College

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing with Student CD-ROM and PowerWeb

Kerin,Roger

Hartley,Steven

Berkowitz,Eric

McGraw/Hill/Irwin

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core

Study Guide for Marketing Telecourse to accompany Marketing: The Core 1/e

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing- W/CD

Coast Student Guide for Concepts in Marketing

In very good condition, no marks or highlights.

Eric N.

Hartley, Steve

See the best price to sell, buy, or rent books by Kerin, Roger A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kerin, Roger A.

See the best price to sell, buy, or rent books by Kerin, Roger A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: The Core, International Edition

Marketing: The Core, Third Canadian Edition with Connect Access Card

Marketing

Marketing with Student CD-ROM and PowerWeb

Marketing

Marketing: The Core

Study Guide for Marketing Telecourse to accompany Marketing: The Core 1/e

Marketing- W/CD

Coast Student Guide for Concepts in Marketing

Marketing