MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketingâs 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatâs equally kind to both the eyes and the pocketbook. The Core is more than just a âbaby Kerinâ; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core, International Edition

Business & Money

Kerin, Roger A.

Rudelius,William

Hartley, Steven W.

Marketing & Sales

McGraw=Hill

Marketing: The Core, Third Canadian Edition with Connect Access Card

Clements Professor, Christina

Skolnick Professor, Harvey

McGraw-Hill/Ryerson

The Study Guide enables the students to learn and apply marketing principles instead of simply memorizing facts for an examination. The Study Guide includes chapter outlines for student note-taking, sample tests, critical thinking questions, and flash cards.

Marketing

Berkowitz, Eric N.

Mcgraw-Hill College

The study guide, written by Bill Carner (University of Texas- Austin), includes key concepts, chapter quizzes, and chapter summaries.

Rudelius, Wil

Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing with Student CD-ROM and PowerWeb

Kerin,Roger

Hartley,Steven

Berkowitz,Eric

McGraw/Hill/Irwin

This book continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty, whether the professor just wants a good textbook and a few key supplements or needs a top-notch fully integrated multimedia program.

MARKETING: THE CORE, 1/e by Kerin, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 7/e, but in a shorter, more concise package. The Core distills Marketing’s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester/quarter. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format that’s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors.

Marketing: The Core

Study Guide for Marketing Telecourse to accompany Marketing: The Core 1/e

Marketing, 8e by Kerin, Hartley, Berkowitz, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing- W/CD

Coast Student Guide for Concepts in Marketing

See the best price to sell, buy, or rent books by Kerin, Roger A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kerin, Roger A.

See the best price to sell, buy, or rent books by Kerin, Roger A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing: The Core, International Edition

Marketing: The Core, Third Canadian Edition with Connect Access Card

Marketing

Marketing

Marketing with Student CD-ROM and PowerWeb

Marketing

Marketing: The Core

Study Guide for Marketing Telecourse to accompany Marketing: The Core 1/e

Marketing- W/CD

Coast Student Guide for Concepts in Marketing