Today’s editorial writers and editors face new challenges. Their audiences have more education, more sources of information, and access to a wider selection of media than ever before. To succeed, opinion writers must be better prepared and better informed—better writers—than their predecessors. The Why, Who and How of the Editorial Page explains what it takes to be a successful opinion writer. It explores the social and political impact of editorials. It discusses the background, knowledge and skills editorial writers need to produce stimulating editorial pages, deal with publishers and news staffs, and handle potential conflicts of interest. Perhaps most important, it provides step-by-step instructions for writing editorials and shows how letters, columns, cartoons and design contribute to a lively editorial page. Authoritative, practical and current, The Why, Who and How of the Editorial Page is widely regarded as the major text for editorial page writers and students.  FEATURES OF THE NEW EDITION Expanded scope: discusses signed columns and other opinion writing, as well as providing step-by-step instruction for writing traditional newspaper and broadcast editorials. Many new examples: includes more than 100 editorials, opinion pieces and excerpts from a wide variety of newspapers and other sources. Innovations: reflects new approaches that keep opinion pages vital and appealing to readers. Internet resources: explores new research tools and opportunities. Current issues: draws on recent studies and on comments from editorial writers and editors to illustrate contemporary issues and challenges.

The Why, Who and How of the Editorial Page

Reference

kenneth-rystrom

Writing, Research & Publishing Guides

Random House]

Today's editorial page writers and editors face new challenges. This book shows how they can meet those challengesand become successful opinion writers in a changing world. It explores the social and political importance of editorials. It discusses the knowledge and skills editorial writers need to produce stimulating editorial pages, deal with publishers and news staffs, and avoid conflicts of interest. And it provides step-by-step guidelines for writing effective editorials. 
Now in its third edition, The Why, Who and How of the Editorial Page has been thoroughly updated to reflect current issues and provide even more writing instruction and examples. 
FEATURES OF THE THIRD EDITION 
-- provides expanded instruction on specific kinds of editorials (Chapters 13 and 14) and other kinds of opinion writing (Chapter 16) 
-- explores current issues, trends, and controversiessuch as group and corporate ownership, the rise of the Internet, and civic/public journalismand how they affect editorial writers and editors 
-- provides additional instruction on writing opinion columns, cultural reviews, and broadcast editorials 
-- incorporates current theory and research on persuasion and the mass media 
-- illustrates principles generously with current editorials and excerpts, including more than 80 full length editorialsmany new to this edition

The Why, Who, and How of the Editorial Page, 3 ed.

Strata Pub Co.

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Books by kenneth-rystrom

See the best price to sell, buy, or rent books by kenneth-rystrom. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Why, Who and How of the Editorial Page

The Why, Who, and How of the Editorial Page, 3 ed.