Today, all it takes is one organizational misstep to sink a company's reputation. Social media can be a strict ethical enforcer, with the power to convince thousands to boycott products and services. Executives are stuck on appeasing stakeholders―shareholders, employees, and consumers―but they ignore shapeholders, regulators, the media, and social and political activists who have no stake in a company but will work hard to curb what they see as bad business practices. And they do so at their own peril. In Shapeholders: Business Success in the Age of Activism, former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find profitable―and probable―collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess changing moral standards so that together they can plan a profitable route forward.

Shapeholders: Business Success in the Age of Activism (Columbia Business School Publishing)

Business & Money

KENNEDY, MARK

Management & Leadership

Columbia Business School Publishing

As an editor, Mark Kennedy allows the work of other writers to sing. He takes a wannabe wordsmith's messy piece and reshapes it with such subtlety that even a mediocre author can believe the melodious composition is her own. As a mentor, he shares long-honed craft secrets as if they were mere road directions. He teaches a rookie columnist how to hit the desirable self-deprecatory tone by likening the look of his own balding head to a skinless chicken breast. As the voice of Life Stories, he makes his audience care about his prose and his people. He pens the desperate plight of a trailer-park dweller's eviction, and cash donations come in the mail; he writes of his wife's unwitting embrace of a grocery-store stranger and readers recall similar gaffes, even as they guffaw. He describes an Alzheimer's victim with a flower on her nose and creates a poignant image of loss that comes with a curious saving levity. There's a reason Mark Kennedy wins all those awards. Just ask his supervisors, his staff or the newspaper subscribers who grab his weekly columns as if they weren't life stories, but life preservers. by Jan Galetta, Former Chattanooga Times Free Press Reporter and freelance writer

Life Stories

Parenting & Relationships

Parenting

Ideas Into Books: Westview

The Secret-Weapon Of The Larger Carpet Cleaners... Mark Kennedy has worked with over 43 of the largest and most successful carpet cleaning companies in the world… and made many of them millions of dollars in increased profit! In this book, Mark tells YOU how to use the SAME systems and strategies he uses to make companies accountable, give them higher profits, better customer retention, and above all, what it takes for cleaners just like you to build a highly successful, larger carpet cleaning company, starting from wherever you are right now! Mark gives you a simple, easy to use approach to breaking free of the traps that so many carpet cleaners find themselves in today.

Secrets of the Carpet Cleaning Super-Giants: Mark Kennedy's Proven System: Created for, And Used By, The Largest And Most Successful Carpet Cleaners On The Planet!

Business Development & Entrepreneurship

CreateSpace Independent Publishing Platform

In The Credit Repair Black Book, you will learn credit repair secrets from an industry insider. Mark Kennedy, a 20-year credit and financial services industry veteran, shares how to repair your problem credit, rebuild your credit profile and get you back on the path to credit freedom. Mr. Kennedy reveals the secrets and tactics that the credit bureaus have tried to keep secret for years. Finally, the greatest credit score myths are revealed, along with proven, legal strategies on how to repair your credit. Included are topics such as understanding your credit report, how to legally remove any type of adverse credit from a consumer credit report, how to avoid the biggest credit traps, secrets for raising your credit score (no matter bad your credit is) and legally restoring your credit profile. And much more. Also included are over 100 credit repair tips and tactics.

The Credit Repair Black Book: Credit Repair Secrets and Strategies the Credit Bureaus Won’t Tell You

Personal Finance

America is in the midst of the greatest real estate buyer’s market in history. Yet, many home buyers get taken advantage of every day by unscrupulous sellers, real estate agents and mortgage lenders. This book is your defense against those “wolves in sheep’s clothing.” Nothing is more powerful an educated buyer. With the knowledge gained from this book, anyone can become an expert home buyer – not matter if this is their first or thirty-first house purchase. How to Buy a House the Right Way is a complete home buying guide for both first-time home buyers and those who have bought several homes. Mark Kennedy, a 20-year real estate and mortgage industry veteran, shares all of his tips, tactics and secrets for making the home buying process both smooth and enjoyable. After all, buying a new house is supposed to be fun! Mr. Kennedy discusses all aspects of home buying, from the mortgage process to finding and buying the right home. This book, updated in 2012 for today’s real estate and mortgage market, includes great information, such as: everything you need for a successful mortgage transaction (including what not to do); how you can still buy homes for as little as $100 down; how to shop for your home the right way; home buyer traps to avoid; and much more. He even shares the secret tricks and scams that mortgage lenders have used for years to steal money and profits from unsuspecting buyers. This book can save you time, money and frustration in your next home purchase. Don’t allow yourself to be an uneducated buyer. This book is the second printing of How to Buy a House the Right Way and is part of Mark Kennedy’s Smart Living series, which also includes The Credit Repair Black Book - Credit Repair Secrets and Strategies the Credit Bureaus Won’t Tell You (available on Amazon in both paperback and Kindle versions).

How to Buy a House the Right Way: The Complete Home Buying Guide For First-Time Home (Smart Living)

Real Estate

Over the years, I have had several one-on-one conversations with a lot of people about House Flipping. Many people seem to be interested in it because it is a lucrative business and it can give one financial freedom when done well. However, the major factor that most of them pointed out that is hindering their real estate dreams is CAPITAL.The truth is, the most successful real estate investors invests in real estate creatively without using their own funds.In this book, you'll get to learn;* What house flipping is all about* How to find the right house to flip * How to raise capital * Things that cause a flip to fail * How to Evaluate your target buyer * Marketing and selling, and many more.If you have been looking out for a structure to guide you through House flipping from purchasing a house all the way to reselling and making profits, then click the BUY NOW button at the top right of this page to get this BOOK!!!

HOW TO START HOUSE FLIPPING: A BEGINNERS GUIDE TO UNDERSTANDING HOW HOUSE FLIPPING WORKS AND HOW TO MAKE PROFIT FROM IT

Independently published

A fully illustrated and accessible account of a strange mixture of science, magic, art and deception. It projects a broad picture of the subject area known as 'pre-cinema'.

The LMS in Ireland

Midland Publishing

Building on the metaphor of a hawk circling a field, Kennedy develops the concept that there are four fundamental approaches that human beings have towards learning, only one of which is the traditional, analytic, professorial model. Written for practical teachers who are looking for better ways to engage all of their students in learning, Kennedy shows how teachers can determine their own dominant learning perspectives and recognize that many of their students approach education with far different viewpoints and expectations. 
He follows with specific suggestions how to match each student's approach to learning with the subject matter at hand and to extend their repertoire of talents and perspectives through homework. For Kennedy, classrooms that truly honor each student's individuality must by definition be active, working models of democracy. True educational reform for him fundamentally requires schools that no longer feel compelled to demand standardization and regimentation, but schools that accept—and even encourage—genuine educational diversity and individuality. 
Lessons from the Hawk is a wise yet very practical book for teachers and administrators who know that creating good schools involves more than scoring high on national tests, that it really means schools that care about students as individuals by understanding, honoring, and developing the learning perspectives that they bring into the classroom.

Lessons from the Hawk

Education & Teaching

Schools & Teaching

Resource Center for Redesigning

Classroom Management: The Dance of the Dolphin

Holistic Education Press

Lock Picking for Beginners: Learn to Pick a Wide Range of Commercial Locks in 7 Seconds or Less with Paperclips, Bump Keys, Magnets and Other Simple Tools

Crafts, Hobbies & Home

Home Improvement & Design

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Books by KENNEDY, MARK