When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes
<ul>
<li>four complete programs from both public and academic libraries;</li>
<li>core competencies for electronic resource librarians based on research completed by NASIG;</li>
<li>an examination of the e-resource life cycle;</li>
<li>cutting edge guidance on COUNTER usage reports, altmetrics, and other web analytics;</li>
<li>advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more;</li>
<li>a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and</li>
<li>numerous examples of well-executed plans and outcomes.</li>
</ul>
This book's flexible, step-by-step layout makes it an ideal resource for a wide range of learning styles, institutional environments, and levels of marketing experience.

Marketing Your Library's Electronic Resources (How-To-Do-It Manuals)

Kennedy, Marie R.

LaGuardia, Cheryl

Reference

ALA Neal-Schuman

Gain access to the latest and most savvy research techniques for academic librarians with this robust guidebook written by industry leaders involved in setting national standards for the Institute of Research Design for Librarianship.
Staying on top of professional trends in academic library research can help turn any librarian into an expert researcher. This practitioner's guide arms librarians with the knowledge and skills needed to effectively conduct research to enhance professional practice and perform successful inquiries. It discusses current practices of academic librarians; details the process of successfully planning, implementing, and publishing a study; and provides professional and personal development to improve research competency.
Written by professionals at the upper echelon of their field, Enhancing Library and Information Research Skills comprises seven chapters that break down the research process and focus on individual steps in performing effective research. The book teaches academic librarians how to develop a research question based on a practical problem, determine the scope and objectives of a study, and select proper research design and methods. Readers will also understand how to identify resources to support the study, set a timeline for data collection and data analysis, write a dissertation, and identify the proper venue for publication/presentation.
 • Features the latest research practices of academic librarians–including current trends and patterns
• Provides the resources, knowledge, and skills to successfully conduct research, improve professional practice, and enhance careers
• Engages professionals in a sustained learning process to improve their research proficiency and impact
• Includes practical information for preparing posters and presentations for conference presentations

Enhancing Library and Information Research Skills: A Guide for Academic Librarians

Politics & Social Sciences

Luo, Lili

Brancolini, Kristine R.

Social Sciences

Libraries Unlimited

It's often hard to juggle promoting a library's e-resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding. Their book includes
<ul>
<li>Four complete programs from both public and academic libraries</li>
<li>A step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models</li>
<li>Numerous examples of well-executed plans and outcomes</li>
</ul>

Marketing Your Library’s Electronic Resources: A How-To-Do-It Manual for Librarians (How-To-Do-It Manuals)

When front line librarians improve awareness of under-utilized resources, thereby increasing demand for more of the same, it can also encourage increased funding for the library. The authors' evidence-based approach to effectively promoting electronic resources made the previous edition of this guide a bestseller. Newly expanded and updated, this manual shows library marketing staff how to get the job done from beginning to end and in a variety of library settings. Comprehensive yet to the point, this book includes seven complete programs from both public and academic libraries; an examination of the e-resource life cycle; cutting edge guidance on COUNTER usage reports and other web analytics; advice on making the most of marketing opportunities from learning management systems, discovery services, LibGuides, and more; a step-by-step organization guide, with a variety of feedback and assessment forms which can be used as models; and numerous examples of well-executed plans and outcomes.

Marketing Your Library's Electronic Resources, Second Edition: A How-To-Do-It Manual for Librarians

Facet

Marketing Your Library's Electronic Resources: A How-to-do-it Manual (Facet Publications (All Titles as Published))

Business & Money

Laguardia, Cheryl M.

Management & Leadership

Facet Publishing

See the best price to sell, buy, or rent books by Kennedy, Marie R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kennedy, Marie R.