Kendall’s how-to guide delivers a theory laden step-by-step approach to public relations.  The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.  

Public Relations Campaign Strategies: Planning for Implementation

Kendall, Robert Leon

Business & Money

Harpercollins College Div

Selected Coolwater Fishes of North America

Amer Fisheries Society

See the best price to sell, buy, or rent books by Kendall, Robert Leon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kendall, Robert Leon

See the best price to sell, buy, or rent books by Kendall, Robert Leon. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Public Relations Campaign Strategies: Planning for Implementation

Selected Coolwater Fishes of North America