Profiles the troubled automaking giant, detailing how it was victimized by its own poor management, the minimal impact of new technology, and how it continues to struggle

Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors

Business & Money

Keller, Maryann

Biography & History

Harpercollins

<p>An auto industry analyst offers a fast-paced, accessible probe of the struggle for success in the world auto market, focusing on GM, Toyota, and Volkswagen, showing how their fortunes affect the world's total economy. 35,000 first printing. $35,000 ad/promo. Tour.</p>

Collision: GM, Toyota, Volkswagen and the Race to Own the 21st Century

Currency/Doubleday

<p>Profiles the troubled automaking giant, detailing how it was victimized by its own poor management, the minimal impact of new technology, and how it continues to struggle</p>

Rude Awakening: The Rise Fall and Struggle for Recovery of General Motors

Processes & Infrastructure

William Morrow & Co.

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Books by Keller, Maryann