Comparative marketing systems

Kaynak, Erdener

Savitt, Ronald

Praeger

First Published in 2004. Routledge is an imprint of Taylor &amp; Francis, an informa company.

Service Industries in Developing Countries

Business & Money

Economics

Routledge

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and applicationAlthough the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Marketing in Central and Eastern Europe (East-West Business Series)

Reference

Business Simulations, Games, and Experiential Learning in International Business Education (Monograph Published Simultaneously As the Journal of Teachings in International Business , Vol 8, No 4)

If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply “home grown” technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the guide to help you remedy this predicament! Helpful and easy-to-use, this text teaches you how to use computer-based games and experiential learning exercises to teach international business. You’ll learn how to place students in realistic situations where they can experiment with new behaviors and receive immediate, constructive feedback and then take what they have learned beyond the classroom.Business Simulations, Games and Experiential Learning in International Business Education helps you introduce students to global competition and business cultures as you explore important ethical, political, and social issues with them. You can better prepare your students for the challenges of international business if you pay particular attention to the book’s discussions of: 
<ul>
<li>different levels of power-sharing </li>
<li>alternatives to traditional international business course materials and methods </li>
<li>changing the norms and behaviors of organizations and institutions </li>
<li>the role gender plays in effective gaming environments </li>
<li>simulating a European Works Council within a classroom environment </li>
<li>promoting decisionmaking and flexibility in management style </li>
<li>understanding business rules and regulations of different countriesAcademics teaching and researching in international business will find Business Simulations, Games and Experiential Learning in International Business Education an immensely useful tool as you struggle with the challenges of readying students for the international work environment. As you know, it is not enough that students be schooled in the latest developments and technologies. Use this book’s games and learning techniques to emphasize to your students that international businessmen and women must not only know their field, but also be respectful of others’cultures and values, be linguistically flexible, and be aware of foreign business rules and regulations.</li>
</ul>

Wolfe, Joseph

Keys, J. Bernard

International

U.S. Trade, Foreign Direct Investments, and Global Competitiveness

The American position in trade and direct investment has not recovered from the large deficits incurred during the 1980s. Foreign investors expand their foothold in the United States economy daily and create the lion's share in the American trade deficit, while America's leadership in the global economy continues to decline. From U. S. Trade, Foreign Direct Investments, and Global Competitiveness, you'll derive an understanding of the position of the United States in the global market since the 1950s when it emerged as the world's largest trader and direct investor. You will also learn the new approaches that are necessary to adequately portray and measure structural changes in the world economy and the roles of the major players in this new environment.

Hackmann, Rolf

The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From the necessary international perspective, this book provides you with the information you need to understand the competitive factors that distinguish one firm from another and to recognize the determinants of success.Giving you formats and outlines and a fresh perspective of your work, your organization, and yourself, International Management Leadership is much more practical than other management textbooks. You'll learn how to help make your company more effective in the arena of international management leadership as you read about:requirements of and special demands on international managersmanagerial leadership in the era of knowledgestrategic leadership and implementation of strategymanagement as a fulfillment of purposeleadership of conflict managementtransformational leadershipteam leadershipWhether you're an individual involved in a management training program, a management consultant, an executive manager, or a student of international management or business, you'll appreciate this book's take on the competitive factors of leadership in international business today. As a textbook, International Management Leadership provides students with a broad perspective on the practice of managerial leadership and organizational life in the global arena--bringing examples to life and going far beyond what is needed to simply pass a course.

International Management Leadership: The Primary Competitive Advantage

Darling, John R

Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide movements toward democracy have made some locations more accessible than ever before. New diversity in global tourist behavior and the reciprocal interaction between travelers and destinations will pose new challenges and create new opportunities for tourism professionals. Global Tourist Behavior helps readers meet these challenges by providing unique and invaluable new research on global travel behavior as an integral component of travel and tourism marketing research. It features original, empirical research by tourism scholars representing a variety of locations worldwide, including North America, the Caribbean, Eastern Europe, Germany, Indonesia, Korea, the Netherlands, the United Kingdom, and Zambia. The geographically diverse chapters in Global Tourist Behavior present research on: marketing places to tourists tourists’knowledge of culture issues in cross-cultural tourism tourism channels and distribution systems international tourism and marketing expert systems in tourism marketing management the impact of mega events health tourism. Tourism promoters, decisionmakers, and students will find the information on international travelers’preferences, expectations, motivations, images, attitudes, and choices of tour packages extremely helpful. The book can also be used as a guide for attracting international tourist business and developing appropriate marketing and management strategies for specific destinations.

Global Tourist Behavior (Monograph Published Simultaneously As the Journal of International Consumer Marketing , Vol 6, Nos 3/4)

Uysal, Muzaffer

Travel

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing Channel. To help you understand what happens to export crops, such as cocoa, coffee, cotton, groundnuts, tea, and tobacco, between their country of origin and consumer markets, this book analyzes the roles of different actors in trans-oceanic trade, inherent differences between world markets, export diversification policies, and the commercial and institutional forces at play.The Trans-Oceanic Marketing Channel will give you a strong background in marketing channel concepts, and because of its focus on the exporter rather than on the government, it will provide you with an excellent model for microanalysis. As you read about the special features of trans-oceanic trade, you will also learn about: 
<ul>
<li>trade associations and their role in shaping world markets for trans-oceanic crops </li>
<li>the uneasy relationship between exporters and shipping companies </li>
<li>the selling conduct of agricultural exporters in Africa </li>
<li>the tendency of actors in Africa to accelerate the trans-oceanic product flow </li>
<li>the effectiveness of export marketing boards as channel leaders </li>
<li>private enterprise, the chief agent of development </li>
<li>the theory of “exporter preference”The Trans-Oceanic Marketing Channel invites policymakers, international businessmen, professors, and students to examine the opportunities, problems, and policies that confront the various players in trans-oceanic trade, especially the exporters. As the book discusses the divergent institutional arrangements in the world markets for agricultural products and their differential effect on African exports, you will become keenly aware of how vertical marketing systems differ from conventional marketing channels. No other book brings together the three fundamental sections of export agriculture, the country of production, the channel through which the products flow, and the country of destination, to provide you with a complete understanding of trans-oceanic marketing. </li>
</ul>

Handbook of Cross-Cultural Marketing

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures.Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: 
<ul>
<li>real life examples of company successes and failures abroad 
</li>
<li>attitudes toward middlemen in underdeveloped countries 
</li>
<li>the advantages of foreign trade shows 
</li>
<li>locating and using representatives, agents, and/or distributors in foreign countries 
</li>
<li>the reception of different American products in different countries 
</li>
<li>potential cultural pitfalls of primary data collecting techniques 
</li>
<li>the role of time in various cultures 
</li>
<li>setting standards for product performance</li>
</ul>A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.

Herbig, Paul

The American position in trade and direct investment has not recovered from the large deficits incurred during the 1980s. Foreign investors expand their foothold in the United States economy daily and create the lion's share in the American trade deficit, while America's leadership in the global economy continues to decline. From U. S. Trade, Foreign Direct Investments, and Global Competitiveness, you'll derive an understanding of the position of the United States in the global market since the 1950s when it emerged as the world's largest trader and direct investor. You will also learn the new approaches that are necessary to adequately portray and measure structural changes in the world economy and the roles of the major players in this new environment.

See the best price to sell, buy, or rent books by Kaynak, Erdener. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kaynak, Erdener

See the best price to sell, buy, or rent books by Kaynak, Erdener. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Comparative marketing systems

Service Industries in Developing Countries

Marketing in Central and Eastern Europe (East-West Business Series)

Business Simulations, Games, and Experiential Learning in International Business Education (Monograph Published Simultaneously As the Journal of Teachings in International Business , Vol 8, No 4)

U.S. Trade, Foreign Direct Investments, and Global Competitiveness

International Management Leadership: The Primary Competitive Advantage

Global Tourist Behavior (Monograph Published Simultaneously As the Journal of International Consumer Marketing , Vol 6, Nos 3/4)

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

Handbook of Cross-Cultural Marketing

U.S. Trade, Foreign Direct Investments, and Global Competitiveness