Presents a new approach to selling, arguing for evangelism in business--converting people to a product, company, or idea

Selling the Dream: How to Promote Your Product, Company or Ideas and Make a Difference Using Everyday Evangelism

KAWASAKI, GUY

Business & Money

Harpercollins

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Selling the Dream

HarperBusiness

The Macintosh Way

Examines the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry

The MacIntosh Way

Biography & History

Learn how to master Google+―the world's fastest-growing social-media service Attract followers. Engage enchanting people. Promote your brand. The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers. “We didn’t expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!” ―Vic Gundotra, Senior Vice President, Social, Google “What the Plus! is the G+ motherlode! Guy’s book will make you fall madly in love with Google+ and never look back!” ―Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day “People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network.” ―Robert Scoble, Rackspace Videoblogger “Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes.” ―Kirkus Reviews PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE

What the Plus!: Google+ for the Rest of Us

Management & Leadership

McGraw=Hill

A guide to the Macintosh computer explains how to do troubleshooting, install software, and upgrade programs, and answers commonly-asked questions such as "where can I find great freeware for my Mac?"

Mac Answers!

Science & Math

LeVitus, Bob

Brisbin, Shelly

Hansen, Robert

Mathematics

McGraw-Hill/Osborne Media

Presented in letter form, here are private messages of hope from 33 exceptional individuals--including actress/model Renee Russo, jazz musician Herbie Hancock and Body Shop founder Anita Roddick--which will inspire others to overcome their own adversities and achieve richer, more fulfilled lives.

Hindsights: The Wisdom and Breakthroughs of Remarkable People

Grand Central Publishing

Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them. Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s. He's widely respected as a source of wisdom about entrepreneurship, venture capital, marketing, and business evangelism, which he's shared in bestselling books such as The Art of the Start and Enchantment. But before all that, he was just a middle-class kid in Hawaii, a grandson of Japanese immigrants, who loved football and got a C+ in 9th grade English. Wise Guy, his most personal book, is about his surprising journey. It's not a traditional memoir but a series of vignettes. He toyed with calling it Miso Soup for the Soul, because these stories (like those in the Chicken Soup series) reflect a wide range of experiences that have enlightened and inspired him. For instance, you'll follow Guy as he . . . • Gets his first real job in the jewelry business--which turned out to be surprisingly useful training for the tech world. • Disparages one of Apple's potential partners in front of that company's CEO, at the sneaky instigation of Steve Jobs. • Blows up his Apple career with a single sentence, after Jobs withholds a pre-release copy of the Think Different ad campaign: "That's okay, Steve, I don't trust you either." • Reevaluates his self-importance after being mistaken for Jackie Chan by four young women. • Takes up surfing at age 62--which teaches him that you can discover a new passion at any age, but younger is easier! Guy covers everything from moral values to business skills to parenting. As he writes, "I hope my stories help you live a more joyous, productive, and meaningful life. If Wise Guy succeeds at this, then that's the best story of all."

Wise Guy: Lessons from a Life

Biographies & Memoirs

Community & Culture

Portfolio

Briefly looks at the development of the Macintosh computer, explains how the Apple Computer company is managed, and discusses the computer software industry

Computers & Technology

Hardware & DIY

Scott Foresman Trade

A rogue business strategist and Macintosh expert offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive.

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

Hyperion

Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive

See the best price to sell, buy, or rent books by KAWASAKI, GUY. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by KAWASAKI, GUY

See the best price to sell, buy, or rent books by KAWASAKI, GUY. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Selling the Dream: How to Promote Your Product, Company or Ideas and Make a Difference Using Everyday Evangelism

Selling the Dream

The MacIntosh Way

What the Plus!: Google+ for the Rest of Us

Mac Answers!

Hindsights: The Wisdom and Breakthroughs of Remarkable People

Wise Guy: Lessons from a Life

The Macintosh Way

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit

How to Drive Your Competition Crazy: Creating Disruption for Fun and Profit