A visually stunningexploration of how contemporary Japanese fashion and visual culture are transforming the way we experience our world Scholars have long acknowledged the significance of the Japanese “fashion revolution” of the 1980s, when avant-garde designers Issey Miyake, Yohji Yamamoto, and Rei Kawakubo of Comme des Garçons introduced a radically new conception of fashion. But what has happened in the years since then?
Lavishly illustrated, Japan Fashion Nowwill be the first book to explore how Japanese fashion has evolved in recent years. During this time, Japanese pop culture has swept the world, as young people everywhere read manga, watch anime, and play video games. Japan has had a profound impact on global culture, often via new media.
With essays by Valerie Steele (“Is Japan Still the Future?”), Patricia Mears (“Fashion Revolution”), Hiroshi Narumi (“Japanese Street Style”), and Yuniya Kawamura (“Japanese Fashion Subcultures”), Japan Fashion Now explores how the world of fashion has been transformedbycontemporary Japanese visual culture.

Japan Fashion Now

Arts & Photography

Kawamura, Yuniya

Steele, Valerie

Mears, Patricia

Narumi, Hiroshi

Collections, Catalogs & Exhibitions

Yale University Press

Sneakers: Fashion, Gender, and Subculture (Dress, Body, Culture)

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. 
How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. 
Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

Graphic Design

Bloomsbury Academic

Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

About the Author\nYuniya Kawamura is Professor of Sociology at the Fashion Institute of Technology, New York, USA. She is the author of Doing Research in Fashion and Dress (2011), Fashioning Japanese Subcultures (2012), and Sneakers (2016).\nWhether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.\nDoing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.\nBy contextualizing history, theory and practice Doing Research in Fashion and Dress offers: 
-A systematic examination of qualitative research methods in fashion studies in social sciences. 
-A practical guide for anyone wishing to conduct fashion research in academia or in the business world. 
-An accessible grounding in contemporary fashion studies literature.

Business & Money

Industries

Bloomsbury Visual Arts

Whether you're investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic. 
Doing Research in Fashion and Dress begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs and semiotic studies of fashion magazine shoots and advertisements. This second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.
By contextualizing history, theory and practice Doing Research in Fashion and Dress offers: -A systematic examination of qualitative research methods in fashion studies in social sciences. -A practical guide for anyone wishing to conduct fashion research in academia or in the business world. -An accessible grounding in contemporary fashion studies literature.

This is the first academic study of sneakers and the subculture that surrounds them. Since the 1980s, American sneaker enthusiasts, popularly known as “sneakerheads” or “sneakerholics”, have created a distinctive identity for themselves, while sneaker manufacturers such as Reebok, Puma and Nike have become global fashion brands. 
How have sneakers come to gain this status and what makes them fashionable? In what ways are sneaker subcultures bound up with gender identity and why are sneakerholics mostly young men? Based on the author's own ethnographic fieldwork in New York, where sneaker subculture is said to have originated, this unique study traces the transformation of sneakers from sportswear to fashion symbol. 
Sneakers explores the obsessions and idiosyncrasies surrounding the sneaker phenomenon, from competitive subcultures to sneaker painting and artwork. It is a valuable contribution to the growing study of footwear in fashion studies and will appeal to students of fashion theory, gender studies, sociology, and popular culture.

Cultural Appropriation in Fashion and Entertainment

Is it ever appropriate to "borrow" culturally inspired ideas? Who has ownership over intangible culture? What role does power inequality play? These questions are often at the center of heated public debates around cultural appropriation, with new controversies breaking seemingly every day. Cultural Appropriation in Fashion and Entertainment offers a sociological perspective on the debate, exploring appropriation of cultures embedded in race, ethnicity, class, sexuality, and religion in entertainment as well as the clothing, textiles, jewelry, accessories, hairstyles, and tattoos we wear. Case studies are drawn from K-pop, Bollywood dance, J-pop, Bhangra music, Jamaican reggae, hip hop and EDM fashion to explore how, when, and why cultural borrowing or appreciation can become cultural appropriation. There's also discussion of subcultural territories that extend beyond geography, race and ethnicity, such as cosplay and LGBTQI+ communities. By providing a range of global perspectives on the adoption, adaptation, and application of both tangible and intangible cultural objects, Kawamura and de Jong help move the conversation beyond simply criticizing designers and creators to encourage nuanced discussion and raise awareness of diverse cultures in the creative industries.

Jong, Jung-Whan Marc de

Fashion-ology: Fashion Studies in the Postmodern Digital Era (Dress, Body, Culture)

This new edition of a classic work offers a concise introduction to the sociology of fashion, and demystifies the workings of the fashion system. From the origins of fashion studies and the difference between clothing and fashion, through to an examination of 21st century subcultures, and the impact of the digital age on designers, Fashion-ology explores fashion as a global, institutionalized system. With accessible overviews of key debates, issues and perspectives, Yuniya Kawamura provides a complete exploration of the field.\nTwo two new chapters have been added for this third edition, covering 'The Diversification and Changing Landscapes of Fashion Systems' and 'Ecological and Social Sustainability in Fashion' respectively.\nThere's also more on: 
- the metaverse as the latest fashion system 
- the de-Westernization of fashion 
- postmodern discourse on fashion's relationship to race, gender and class 
- social media as consumption, production, evaluation, and marketing 
- fashion weeks, including Modest Fashion Week, Black Fashion Week, the Global Sustainability Fashion Week, and Queer Fashion Week\nThere's also a guide to sociological research in fashion, making this essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.

See the best price to sell, buy, or rent books by Kawamura, Yuniya. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kawamura, Yuniya

See the best price to sell, buy, or rent books by Kawamura, Yuniya. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Japan Fashion Now

Sneakers: Fashion, Gender, and Subculture (Dress, Body, Culture)

Sneakers: Fashion, Gender, and Subculture (Dress, Body, Culture)

Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

Doing Research in Fashion and Dress: An Introduction to Qualitative Methods

Sneakers: Fashion, Gender, and Subculture (Dress, Body, Culture)

Cultural Appropriation in Fashion and Entertainment

Cultural Appropriation in Fashion and Entertainment

Fashion-ology: Fashion Studies in the Postmodern Digital Era (Dress, Body, Culture)

Fashion-ology: Fashion Studies in the Postmodern Digital Era (Dress, Body, Culture)