<p>"Silent Selling, 2nd Edition", presents ideas that capture the direction in which today's retail industry is moving that will lead students beyond the basics of visual merchandising. Students will benefit from an understanding of expert's discoveries and learn valuable new techniques. With these informational tools, they can learn to create and deliver professional-quality presentations that will facilitate their move from the classroom to the workplace.</p>

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising

Business & Money

Kate Ternus

Judith Bell

Marketing & Sales

Fairchild Pubns

Silent Selling captures the direction in which today's retail industry is moving and leads students beyond the basics of visual merchandising. Readers will benefit from an understanding of experts' recent discoveries and learn valuable new techniques. They are encouraged to think out of the box, while using Bell's Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace.

Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 3rd Edition + Free WWD.com 2-month trial subscription access card

Arts & Photography

Graphic Design

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Books by Kate Ternus