Marketing to the Affluent: A Toolkit for Life Insurance Professionals

Business & Money

Karen Maru File

Russ Alan Price

Insurance

National Underwriter Company

NEW BOOK, NEVER USED, FAST SHIPPING FROM NY

Marketing to the Family Business Owners: A Toolkit for Life Insurance Professionals

Book by Russ Alan Prince, Karen Maru File

Marketing Though Advisors: A Toolkit for Life Insurance Professionals

Russ Alan Prince

A guided tour of how wealthy individuals think about the way their money is managed. Using a survey of more than 850 high-net-worth individuals, nine profiles are identified to guide financial professionals in understanding the investment psychology of the affluent.

Cultivating the Affluent Vol. 1 : How to Segment and Service the High-Net-Worth Market

Karen M. File

Investing

Institutional Investor, Inc.

Using state-of-the art research, the authors probe the psychological reasons why the wealthy invest the way they do. The framework of nine investor psychologies enables advisors to position and sell financial products ranging from mutual funds to managed accounts more effectively than ever before. Insights on prospecting and asset capture round out the book.

High-Net-Worth Psychology: Finding, Winning and Keeping Affluent Investors

Health, Fitness & Dieting

Psychology & Counseling

Hnw Pr

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Books by Karen Maru File