The tools, templates, and training to put your catalog online  As companies increasingly want to display their products and services on the Web, this book provides them with the advice, tools, and templates they will need to create an effective Web catalog. It answers questions and gives suggestions for topics like catalog size, multimedia applications, commerce applications, Web server software and more. CD-ROM includes everything a marketer needs to put together a complete Web site catalog.

Web Catalog Cookbook

Computers & Technology

Allen, Cliff

Kania, Deborah

Networking & Cloud Computing

John Wiley&Sons, Inc.

Vists our Web site at www.wiley.com/compbooks/ Visit the companion Web site at www.1to1web.com. The Internet World(TM)Guide to One-to-One Marketing companion Web site features: * Web marketer's online forum * Case studies and business profiles * Product reviews * E-mail newsletter featuring regular updates How to use your Web site to really connect with your customers and forge lasting relationships with them One-to-one marketing is a revolutionary new strategy for building customer loyalty and generating repeat sales. As marketers the world over are discovering, the Web is an excellent medium for conducting a successful one-to-one marketing campaign. Now, in The Internet World(TM) Guide to One-to-One Web Marketing, top Internet marketing experts arm you with all the knowledge and skills you need to develop your own winning one-to-one Web marketing strategy. Experts Allen, Kania, and Yaeckel get you up to speed on all the hot new Web technologies that marketers are using to forge lasting relationships, one customer at a time. With the help of case studies of some of the most successful one-to-one Web marketing initiatives, they show you exactly how those technologies are being employed to customize offerings and create dialogs with customers. They provide valuable lessons, tips, and guidelines on how to: * Make the best technology selections for your budget and goals, and plan a successful one-to-one Web marketing initiative * Build relationships with customers using personalization, push, interactivity, telephone and A/V conferencing, e-mail, virtual community, and other cutting-edge Web technologies * Integrate one-to-one Web marketing strategies with other processes and systems, such as customer service and support and databases.

Internet World Guide to One-To-One Web Marketing

Business & Money

Yaeckel, Beth

Management & Leadership

wiley

A comprehensive resource on implementing a one-to-one marketing strategy on the Web With its unique focus on customer-oriented marketing strategy, One-to-One Web Marketing immediately became a bestseller among Internet business books when it was first published in 1998. Now in a second edition, this is still the only comprehensive resource for understanding and applying the latest technologies, tools, products, and solutions for one-to-one marketing on the Web. With 40% new material, the Second Edition features a full arsenal of checklists, flowcharts, templates, vendor lists, scripting examples, and other tools and information that readers can use to evaluate and implement one-to-one technologies.

One-to-One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time, Second Edition

On-line branding--brand marketing on the Internet--is now the biggest challenge facing most marketers. Branding.com reveals why branding is the most important element in any marketing plan and why it must be uniquely executed in each medium--including on the Internet--in order to be successful. For companies extending their branding efforts onto the Internet, as well as for web entrepreneurs who are looking to brand a product or service exclusively on-line, Branding.com explores the basics of on-line brand marketing and shows how to plan and execute a successful on-line branding strategy and how to develop a "next generation media mix" to leverage both on-line and off-line marketing media in promoting a brand.

Branding.com: On-Line Branding for Marketing Success

Marketing & Sales

Ntc Business Books

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