This is a fascinating study of 12 major 'capital wars' in China led by overseas companies. The companies include Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson, and Coca-Cola. Each chapter examines one company, with expert coverage provided by leading Chinese business and finance professor Wang Kangmao. Part of the practical new Cases in Modern Chinese Business series, the book offers insights and analysis on how business is done in China. (Series: Cases in Modern Chinese Business) [Subject: Asian Studies, Chinese Studies, Business]

Capital War: How Foreign Companies Fight Their War in China (Cases in Modern Chinese Business)

Business & Money

Kangmao, Wang

Industries

Paths Publishing Group

See the best price to sell, buy, or rent books by Kangmao, Wang. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kangmao, Wang

See the best price to sell, buy, or rent books by Kangmao, Wang. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Capital War: How Foreign Companies Fight Their War in China (Cases in Modern Chinese Business)