A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Using examples from leading companies worldwide, they explain why every decision a company makes either creates value or detracts from it, and why, if they hope to survive and thrive in today's increasingly competitive global marketplace, company leaders must make value-creation the centrepiece of every business decision. Authors Kaiser and Young have dubbed this approach "Blue-Line Management," (BLM), and in this entertaining, highly accessible book, they delineate BLM principles and practices and show you how to implement them in your company. <ul>
<li>Explains why the failure to properly define and assess value often makes it difficult for the people who manage businesses to effect long-term success</li> <li>Offers guidelines for making the satisfaction of customer needs and wants―i.e. value creation―the driver of all business activities</li> <li>The authors are respected academics at INSEAD, the world's largest and most respected graduate business school, with campuses in Europe, Asia and the Middle East</li> </ul>

The Blue Line Imperative: What Managing for Value Really Means

Business & Money

Kaiser, Kevin

Young, S. David

Management & Leadership

Jossey-Bass

Make the move up to senior management with lessons from world-renowned business school experts Based on themes from INSEAD's popular Transition to General Management programme, authors Kevin Kaiser, Michael Pich, and I.J. Schecter offer sound advice and practical insights for those looking to move to senior general management roles. By following the stories of three managers making the transition to general management, Becoming A Top Manager highlights not only the most crucial aspects of becoming a successful general manager, but also the necessary mindset changes required―both on a personal and professional level―that will ultimately translate into ongoing success. <ul>
<li>Provides practical insights, clarity and confidence for those looking to move into senior general management roles</li> <li>Written by a well-known and experienced international author team</li> <li>Outlines key skills and executive tools needed for the transition</li> <li>Online resources also available at www.wiley.com/go/topmanager
</li> </ul>

Becoming A Top Manager: Tools and Lessons in Transitioning to General Management

Pich, Michael

Schecter, I.J.

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Literature & Fiction

Genre Fiction

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