It’s as Canadian as hockey and beer, and almost every town has at least one. Manyknow that it was hockey legend Tim Horton who opened the first Tim Hortonsrestaurant in Hamilton, but few know the inside story of Ron Joyce, the former copwho, after the death of Horton, grew the company into a colossal North Americanenterprise that now earns over a billion dollars a year.
Always Fresh is Joyce’s own story in a blend of memoir and business book, as he looks back at how the franchise became a sacred cultural tradition. Joyce takes us back to 1964, from the first almost-failed Tim Hortons Donut Shop in Hamilton, to his full partnership with the eponymous hockeyplayer and the tough years of franchise expansion. Recalling the tragic deathof Tim Horton in 1974, and relating the little-known chapter on Joyce’s attempt to sell the chain and his subsequent legal battles with Tim’s widow, Lori, here Joyce setsthe record straight. With great candour, he reveals the strategy behind the chain’s phenomenalexpansion, including the introduction of Timbits; how Tim Hortons'coffee has become a number one seller, despite intense competition; an inside look at Donut University; and just why it is that every day tens of thousands of Canadians line up for Tim Hortons products. Joyce also gives the inside scoop on menu items that didn’t quite work out, the company’s launch of drive-thrus, why the franchises have done so well in small towns, his decision to sell the company to Dave Thomas of Wendy’s, and gives his take on Tim Hortons’ much-anticipated IPO. This bookprovides an insider’s look at an empire, its successes and failures, and the determined passion and character of the man who created it.

Always Fresh The Untold Story Of Tim Hortons

Biographies & Memoirs

Joyce, Ron

Professionals & Academics

HarperCollins, Publishers

#1 National Bestseller, National Post (Business Books) • 6 Weeks on The Globe and Mail bestseller list • A Toronto Star Bestseller • An Indigo Best Business Book of 2006
 Almost every town has at least one Tim Hortons franchise. Many know that it was hockey legend Tim Horton who opened the first restaurant, but few know the inside story of Ron Joyce, who, after the death of Horton, grew the company into a colossal North American enterprise. Always Fresh is Joyce’s own story about the much-loved business that has become a cultural tradition, from 1964 and the first almost-failed Tim Hortons to Joyce’s decision to sell the company to Dave Thomas of Wendy’s. 
Along the way, Joyce provides an account of the strategy behind the chain’s phenomenal expansion, the Tim Hortons philosophy of freshness and quality, and the company’s successful launch of such products as Timbits. This is a candid look at the successes and failures of a business empire and the determined passion of a man who changed our morning routines forever.

Always Fresh

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Books by Joyce, Ron

See the best price to sell, buy, or rent books by Joyce, Ron. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Always Fresh The Untold Story Of Tim Hortons

Always Fresh