The world we live in today is characterized by social and human disconnectedness even as we celebrate the relentless onward march of the marvels of technoconnectivity. It is in this context that this book attempts to examine industrial relations in a liberalizing, deregulated, globalizing environment through the prism of the "connectedness" frame of reference. The basic thrust of this approach is that industrial relations needs to be reexamined from the perspective of "connectedness" and that this approach has the potency to restore meaning to the study as well as practice of industrial relations. Examining the current scenario in industrial relations the book discusses some critical issues such as: § human and social connectedness, which enrich communities and workplaces is decreasing in today′s organizational set-up § the "connectedness" frame of reference can provide organizations with the conceptual tool to give direction to human resources development. § whatever the size of the organization, organizational brand equity also gets determined by employee perceptions and sentiment about the organization. This unusual book is a departure from the usual theory and perspective available on the subject. The books points to some important factors that are influencing industrial relations today and makes valuable suggestions for the state of things to come. It′s thoughtful and insightful interpretation of the current situation will be invaluable to students, academicians, researchers and senior management in business.

Industrial Relations: Towards A Theory of Negotiated Connectedness

Business & Money

Joseph, Jerome

Management & Leadership

SAGE Publications Pvt. Ltd

The world we live in today is characterized by social and human disconnectedness even as we celebrate the relentless onward march of the marvels of technoconnectivity. It is in this context that this book attempts to examine industrial relations in a liberalizing, deregulated, globalizing environment through the prism of the "connectedness" frame of reference. The basic thrust of this approach is that industrial relations needs to be reexamined from the perspective of "connectedness" and that this approach has the potency to restore meaning to the study as well as practice of industrial relations.   Examining the current scenario in industrial relations the book discusses some critical issues such as: § human and social connectedness, which enrich communities and workplaces is decreasing in today's organizational set-up § the "connectedness" frame of reference can provide organizations with the conceptual tool to give direction to human resources development.  § whatever the size of the organization, organizational brand equity also gets determined by employee perceptions and sentiment about the organization.  This unusual book is a departure from the usual theory and perspective available on the subject. The books points to some important factors that are influencing industrial relations today and makes valuable suggestions for the state of things to come. It's  thoughtful and insightful interpretation of the current situation will be invaluable to students, academicians, researchers and senior management in business.

Industrial Relations: Towards a Theory of Negotiated Connectedness

Sage Pubns Ltd

Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to?The best brand growth strategies start from within!Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign.The book will also feature over 20 case studies from world-class brands such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line.

Internal Branding: Growing Your Brand from Within

Education & Teaching

Schools & Teaching

The Brand Theatre Pte Ltd

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Books by Joseph, Jerome