With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.

Marketing Convergence: How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies

Business & Money

Jones, Susan K.

Spiegel, Ted

Management & Leadership

Cengage Learning'

Book by Januz, Lauren Robert, Jones, Susan K.

Time Management for Executives: A Handbook from the Editors of Execu Time

Januz, Lauren Robert

Macmillan Pub. Co.

Selling by Mail: An Entrepreneurial Guide to Direct Marketing (S2976)

Graham, John W.

Scribner

More than 20 of the world's most respected marketing and advertising professors combined their talents to create the 14 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Kentucky Speedway, U.S.S. Midway, Washington Redskins, and Williamsburg Tourism. It also introduces some fascinating lesser-known organizations such as BowTie Cause, HABLAME Mobile and You Brew. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the Midwest Marketing Education Foundation.

The IMC Case Book: Cases in Integrated Marketing Communications

Kelly, J. Steven

Marketing & Sales

Midwest Marketing Education Foundation

This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '

Creative Strategy in Direct Marketing

Ntc Business Books

Collectibles Market Guide and Price Index

Crafts, Hobbies & Home

Carnevale, Diane

Antiques & Collectibles

Chilton Book Company

Collectibles Market Index Price Guide: To Limited Edition Plates, Figurines, Bells, Graphics, Steins and Dolls

Arts & Photography

Schiffer

Collectibles Market Guide and Price Guide Index: To Limited Edition Plates, Figurines, Bells....

Collectors' Information Bureau

This book includes readings by 12 leading academics and practitioners in advertising and marketing communications including Don Schultz, David Shepard,Victor Hunter, Ruth P. Stevens, and Goutam Chakraborty. These articles were specially commissioned for this book. 
These articles are followed by 25 cases covering the broad range of marketing communications, including business-to-business, business-to-consumer, not-for-profits. Cases were developed from the DePaul University Casewriters Workshop.

Readings & Cases in Integrated Marketing Communications

Racom Communications

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing

Industries

Maximum Press

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Books by Jones, Susan K.