Nowadays anyone can copy your product, or even your business model. What they can't copy is your worldview, your attitude, your special way of doing things. So in the future, the war in the marketplace will be a war of ideas. "The Big Idea maps" this new territory and shows how big ideas make great companies.  Based on the author's interviews with CEOs and his experience shaping big ideas at companies such as Andersen Consulting and the National Trust.

The Big Idea

Business & Money

JONES, ROBERT

Marketing & Sales

HarperCollins, UK

Harcourt Science: Grade 3

Frank, Marjorie

et.al.

Harcourt

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Branding: A Very Short Introduction (Very Short Introductions)

Oxford University Press

Anatomy of a merger: A history of G.E.C., A.E.I. and English Electric,

CAPE.

In Liberalism’s Troubled Search for Equality, Robert P. Jones presents a penetrating examination of physician-assisted suicide that exposes unresolved tensions deep within liberal political theory. Jones asks why egalitarian liberal philosophers―most notably, Ronald Dworkin and John Rawls―support legalized physician-assisted suicide in direct opposition to groups of disadvantaged citizens they theoretically champion. Jones argues that egalitarian liberals ought to oppose physician-assisted suicide―at least until we find the political will to ensure access to health care for all. More broadly, Jones challenges progressives to find the heart of the liberal tradition not in allegedly neutral appeals to “choice” but in a renewed commitment to equality and social justice that welcomes public religious voices as allies.

Liberalism's Troubled Search for Equality: Religion and Cultural Bias in the Oregon Physician-Assisted Suicide Debates

Self-Help

Death & Grief

University of Notre Dame Press

The Battle of Flodden Field

History

Franklin Classics

In this new edition of  Holographic and Speckle Interferometry  the authors have taken the opportunity to expand considerably the material on applications and to include a more coherent description of a wider range of such applications. This revision reflects the rapid increase in the uses made of the basic technique that has occurred over the past few years. In addition, the bibliography has been updated to include relevant papers published since the first edition appeared.

Holographic and Speckle Interferometry: A Discussion of the Theory, Practice and Application of the Techniques

Science & Math

Wykes, Catherine

Physics

Cambridge University Press

Holographic and Speckle Interferometry (Cambridge Studies in Modern Optics, Series Number 6)

In this new edition of Holographic and Speckle Interferometry the authors have taken the opportunity to expand considerably the material on applications and to include a more coherent description of a wider range of such applications. This revision reflects the rapid increase in the uses made of the basic technique that has occurred over the past few years. In addition, the bibliography has been updated to include relevant papers published since the first edition appeared.

A comprehensive guide to the new office technology covers technical details, managerial skills, choosing software and hardware, implementing and running the system as well as writing and designing for it.

DTP: The Complete Guide to Corporate Desktop Publishing

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