This groundbreaking book demonstrates for the first time the link between advertising and consumer behavior. Shows how to measure the immediate effect of advertising on sales, demonstrating how strong campaigns can triple sales while weak ones can cut sales in half.

When Ads Work: New Proof That Advertising Triggers Sales

Business & Money

Jones, John Philip

Marketing & Sales

Jossey-Bass

Keynes's Vision: Why the Great Depression did not Return (Routledge Studies in the History of Economics)

John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy. The book focuses on each individual aspect of Keynes's doctrines: his revolutionary emphasis on the economy as a whole (the study that would later become known as macroeconomics); consumer demand and where it leads; investment demand and where it leads; the rate of interest and the influence of monetary policy; the role of government in controlling fiscal policy; and the overarching importance of expectations, optimism and pessimism. The book concludes with the seven major lessons drawn from the American economy in the latter half of the 20th Century and how these lessons were forecast by Keynes. An excellent introduction to Keynes and his legacy for students and non-specialist members of the public who want to know more about how the economy is controlled and stimulated, it is also of considerable interest to students of modern economic history.

Keynes's Vision (Routledge Studies in the History of Economics)

Economics

Routledge

VERY-GOOD HARDBACK-WITH-DUSTJACKET

What's in a Name: Advertising and the Concept of Brands

Management & Leadership

Jossey-Bass Inc Pub

What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.

Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising

BRAND NEW ,EXCELENT AND RELIABLE SERVICE!

How Much Is Enough?: Getting the Most from Your Advertising Dollar

Lexington Books

Advertising Organizations and Publications: A Resource Guide

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization′s purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

Sage Publications, Inc.

John Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. 
Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America). With 27 entries from outside the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age and AdMap are also included.

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.  The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank′ of theory and practice for advertising students and professionals.

This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising.
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research to illustrate their occasional incompleteness, inadequacy, and in some cases total wrongheadedness. Each chapter then attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths

See the best price to sell, buy, or rent books by Jones, John Philip. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Jones, John Philip

See the best price to sell, buy, or rent books by Jones, John Philip. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

When Ads Work: New Proof That Advertising Triggers Sales

Keynes's Vision (Routledge Studies in the History of Economics)

What's in a Name: Advertising and the Concept of Brands

Does It Pay To Advertise?: Cases Illustrating Successes in Brand Advertising

How Much Is Enough?: Getting the Most from Your Advertising Dollar

Advertising Organizations and Publications: A Resource Guide

Advertising Organizations and Publications: A Resource Guide

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths