In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function–from marketing to sales and from support to recruiting–demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: <ul>
<li>Guidance on creating a content vision</li> <li>A primer on conducting content analysis</li> <li>Techniques for developing a competitive content strategy</li> <li>Elements and principles of effective, influential content</li> <li>A blueprint for developing content intelligence</li> <li>A maturity model for content operations</li> <li>Examples from diverse companies and contexts</li> </ul>

Content Advantage (Clout 2.0), The: The Science of Succeeding at Digital Business through Effective Content (Voices That Matter)

Business & Money

Jones, Colleen

Marketing & Sales

New Riders

Results. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how? An ad campaign won't cut it. A Twitter account doesn't guarantee it. Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul. Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll: 
<ul>
<li>Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. </li>
<li>Understand the business value of compelling web content. </li>
<li>Learn 8 principles for influence from the art of rhetoric and the science of psychology. </li>
<li>Find out what context is and why it's so important to influence. </li>
<li>Jump start your planning for content with a content brief. </li>
<li>Learn how to evaluate your web content and determine whether it's making a difference.</li>
</ul>
Foreword by Karen McGrane, managing partner of Bond Art + Science

Clout: The Art and Science of Influential Web Content

Computers & Technology

Web Development & Design

New Riders Pub

Canada's greatest curling champion opens up about her extraordinary career and life In every sport there is one name that stands above all others. In curling, there can be none other than Colleen Jones. When the sport was still developing, Colleen was pioneering the kind of play and dedication that would propel the sport forward. She was only nineteen years old when she won her first provincial championship, and she became the youngest skip, at age twenty-two, ever to win the Canadian women's curling championship: the Tournament of Hearts. She went on to win it a total of six times, with an unprecedented four in a row in the early 2000s. With her two world championships in the same timeframe, no other competitor has matched her record. In "Throwing Rocks at Houses," Colleen Jones discusses her start in curling and her remarkable career--from the pure joy of the game for a large family in Halifax to outworking her competition through will and resilience. But as a successful broadcaster

Throwing Rocks at Houses: My Life in and out of Curling

Biographies & Memoirs

Lefko, Perry

Community & Culture

VIKING

The number nine

Metropolitan Teaching and Learning Co.

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Books by Jones, Colleen