From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone’s mind.\nEveryone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?\nThis book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”\nThe Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.\nThis book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Catalyst

JONAH BERGER

Simon&Schuster

Simon Schuster Ltd

Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. We encourage, push, pressure, and cajole, but more often than not, nothing budges. The Catalyst takes a revolutionary approach to change. Successful change agents know that instead of pushing harder, it's about doing the opposite: removing roadblocks and reducing barriers to change. Instead of asking, "What could I do to try to convince someone?," they ask, "Why haven't they changed already? What's stopping them?" In The Catalyst, New York Times bestselling author of Contagious and Invisible Influence Jonah Berger identifies five key barriers to change and shows how to mitigate them. You'll learn how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on; how leaders transform organizational culture and how activists ignite social movements; how substance abuse counselors get addicts to realize they have a problem and how political canvassers change deeply rooted political beliefs. Whether you're trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst. Book jacket.

The Catalyst: How to Change Anyone's Mind

Contagios. Cum se raspandesc ideile (Romanian Edition)

Editura Publica

Заразливий: Психологія вірусного маркетингу

Наш Формат

Crazy Spread (How to Let Your Product, Idea and Behavior Invade Like the Virus) (Chinese Edition)

Publishing House of Electronics Industry

Efekt viralowy. Jak tworzyc chwytliwe tresci, które same sie rozprzestrzeniaja

MT Biznes

Hooked [hardcover], contagious and growth hacker marketing 3 books collection set

Ryan, Holiday

NIR EYAL

Portfolio Penguin/Simon & Schuster/Profile Books

Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched Collectively:\nJonah Berger Collection 3 Books Set:\nContagious: 
 Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.\nInvisible Influence: 
 If you’re like most people, you think that your choices and behaviors are driven by your individual, personal tastes and opinions.You picked a jacket because you liked the way it looked. You picked a particular career because you found itinteresting. The notion that our choices are driven by our own personal thoughts and opinions seems so obvious that it is not even worth mentioning. Except that it’s wrong.\nCatalyst: 
 The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organisational culture and how activists ignite social movements, how substance abuse counselors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs.

Jonah Berger Collection 3 Books Set (Contagious, Invisible Influence, Catalyst)

Simon Schuster(uk)

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Books by JONAH BERGER