Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates.Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Series in Political Communication)

Business & Money

Kaid, Lynda

Johnston, Anne

Marketing & Sales

Praeger

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising

Kaid, Lynda Lee

Greenwood Press

Broken Promises: An Anthology Presented by the Dublin Creative Writers Cooperative of Dublin, Ohio WHAT IS A PROMISE? A promise is a wedding ring, a symbol of forever love, or a lighthouse guiding ships to shore. A promise is a deal with the Devil, a prepper's safehouse in the country, or a commitment to care for a beloved pet. When you break a promise, something precious dies. Something...or someone. Broken Promises is a collection of short stories by established and emerging writers from the Dublin Creative Writers Cooperative. Contributors were given only the premise of "broken promises" to play with, but common and unexpected themes emerged: marriage and infidelity, death and morality, myths, and the perilous sea. In this collection you will find flash fiction, short stories, and a novelette, written in a wide range of genres and styles from fantasy to suspense to historical fiction. You will encounter starlets, monsters, pirates, and ghosts. It is our hope that you'll laugh, gasp, snicker, and reflect as you read Broken Promises: An Anthology. Featured Authors: A. Howitt, J. Levesque, Thomas Brown, J.H. Schiller, Autumn Shah, Anne Johnston, Tom MacMahon, George Mason, J. Powell Ogden short story collection, flash fiction, speculative fiction, science fiction, horror, suspense fiction, historical fiction, mythology, murder

Broken Promises: An Anthology

Literature & Fiction

Mason, George

Ogden, J. Powell

Brown, Thomas

Schiller, J.H.

Levesque, J.

Howitt, A.

Shah, Autumn

MacMahon, Tom

United States

Spark Street Media, LLC

Desiderium: [des-i-deer-ee-uhm]: an ardent longing, as for something lost.Do you yearn for the past? A loved one lost? Yesterday's comforts? A nostalgic youth?Do you fight the present? Endure the elements, brave the plague, take a life to save another, a brother or yourself?Do you anticipate love, long for freedom or plot revenge?In the end, our desires will make us...or break us.Featuring:Marília Bonelli, A. Howitt, J. H. Schiller, Anne Johnston, Gabrielle Gold, J. Levesque, Thomas Brown, Cody Bok, Stephen Woodfall, Val George, Leigh Adamkiewicz, Autumn Shah and J. Powell OgdenDesiderium is a collection of short stories and poems written by established and emerging writers of the Dublin Creative Writers Cooperative.Spanning a range of genres, styles and perspectives, these works probe the depths of love and despair arising from unfettered longing in worlds both real and imagined.

Desiderium: An Anthology

Gold, Gabrielle

George, V.

Woodfall, Stephen

Bonelli, Marilia

Bok, Cody

Adamkiewicz, L. H.

Literary

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