Rhetoric, Inc.: Ford’s Filmmaking and the Rise of Corporatism (RSA Series in Transdisciplinary Rhetoric)

In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. By 1961, it is estimated that the company's movies had captured an audience of sixty-four million people. This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

Business & Money

Johnson, Timothy

Economics

Penn State University Press

In 1914, the Ford Motor Company opened its Motion Picture Laboratory, an in-house operation that produced motion pictures to educate its workforce and promote its products. Just six years later, Ford films had found their way into schools and newsreels, travelogues, and even feature films in theaters across the country. It is estimated that by 1961, the company's movies had captured an audience of sixty-four million people. This study of Ford's corporate film program traces its growth and rise in prominence in corporate America. Drawing on nearly three hundred hours of material produced between 1914 and 1954, Timothy Johnson chronicles the history of Ford's filmmaking campaign and analyzes selected films, visual and narrative techniques, and genres. He shows how what began as a narrow educational initiative grew into a global marketing strategy that presented a vision not just of Ford or corporate culture but of American life more broadly. In these films, Johnson uncovers a powerful rhetoric that Ford used to influence American labor, corporate style, production practices, road building, suburbanization, and consumer culture. The company's early and continued success led other corporations to adopt similar programs. Persuasive and thoroughly researched, Rhetoric, Inc. documents the role that imagery and messaging played in the formation of the modern American corporation and provides a glimpse into the cultural turn to the economy as a source of entertainment, value, and meaning.

A Symposion of Praise: Horace Returns to Lyric in Odes IV (Wisconsin Studies in Classics)

    Ten years after publishing his first collection of lyric poetry, Odes I-III, Horace (65 B.C.-8 B.C.) returned to lyric and published another book of fifteen odes, Odes IV. These later lyrics, which praise Augustus, the imperial family, and other political insiders, have often been treated more as propaganda than art. But in A Symposion of Praise, Timothy Johnson examines the richly textured ambiguities of Odes IV that engage the audience in the communal or "sympotic" formulation of Horace's praise. Surpassing propaganda, Odes IV reflects the finely nuanced and imaginative poetry of Callimachus rather than the traditions of Aristotelian and Ciceronian rhetoric, which advise that praise should present commonly admitted virtues and vices.  In this way, Johnson demonstrates that Horace's application of competing perspectives establishes him as Pindar's rival.    Johnson shows the Horatian panegyrist is more than a dependent poet representing only the desires of his patrons. The poet forges the panegyric agenda, setting out the character of the praise (its mode, lyric, and content both positive and negative), and calls together a community to join in the creation and adaptation of Roman identities and civic ideologies. With this insightful reading, A Symposion of Praise will be of interest to historians of the Augustan period and its literature, and to scholars interested in the dynamics between personal expression and political power.

Literature & Fiction

History & Criticism

University of Wisconsin Press

Horace's later lyric poetry, "Odes IV", which focuses on praising Augustus, the imperial family, and other political insiders, has often been treated more as propaganda than art. But, the author, here, examines the richly textured ambiguities of "Odes IV".

Work through every lesson to complete the full course or do individual lessons to learn just the skills you need. Either way, you get insightful tips from a PMI-certified professional project planner, who shows you how to use Project 2000 to manage projects effectively. You also get practice files on CD-ROM. Intuitive features make learning easy: <ul>
<li>Step numbers are your unmistakable guides through the lessons.</li> <li>Buttons and desktop icons show you where to point and click on the screen.</li> <li>Screen shots illustrate the lessons you’re working on.</li> <li>Tips provide alternate steps or additional information.</li> <li>Multimedia demos highlight key functions.</li> </ul>
Using this book and Microsoft Project 2000, you’ll learn to: <ul>
<li>Forecast what you can accomplish with resources such as people, equipment, time, and money</li> <li>Analyze information by using graphs and tables and publish your data in print or on line</li> <li>Track how your projects progress and identify what to do if they don't proceed according to plan</li> <li>Meet Microsoft Project 2000 Microsoft Office Specialist core-level and expert-level objectives</li> </ul>
This book is approved courseware for the Microsoft Office Specialist Program. Go to: http://www.microsoft.com/learning/mcp/officespecialist/default.mspx For customers who purchase an ebook version of this title, instructions for downloading the CD files can be found in the ebook.

Microsoft® Project 2000 Step by Step (EU-Step by Step)

Computers & Technology

Chatfield, Carl

Programming

Microsoft Press

Chatfield, Carl, Johnson, Timothy, Chatfield, Rebecca

Microsoft Project 2000 Step-By-Step Courseware: Instructor Guide

Chatfield, Rebecca

Book by Chatfield, Carl, Johnson, Timothy, Chatfield, Rebecca

Microsoft Project 2000 Step by Step Courseware Core Skills Class Pack (Step by Step Courseware. Core Skills Student Guide)

Microsoft Project 2000 Step by Step Courseware Expert Skills Class Pack (Step by Step (Microsoft))

Microsoft Project 2000 Step by Step Courseware Expert Skills Class Pack

See the best price to sell, buy, or rent books by Johnson, Timothy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Johnson, Timothy

See the best price to sell, buy, or rent books by Johnson, Timothy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Rhetoric, Inc.: Ford’s Filmmaking and the Rise of Corporatism (RSA Series in Transdisciplinary Rhetoric)

Rhetoric, Inc.: Ford’s Filmmaking and the Rise of Corporatism (RSA Series in Transdisciplinary Rhetoric)

A Symposion of Praise: Horace Returns to Lyric in Odes IV (Wisconsin Studies in Classics)

A Symposion of Praise: Horace Returns to Lyric in Odes IV (Wisconsin Studies in Classics)

Microsoft® Project 2000 Step by Step (EU-Step by Step)

Microsoft Project 2000 Step-By-Step Courseware: Instructor Guide

Microsoft Project 2000 Step by Step Courseware Core Skills Class Pack (Step by Step Courseware. Core Skills Student Guide)

Microsoft Project 2000 Step by Step Courseware Core Skills Class Pack (Step by Step Courseware. Core Skills Student Guide)

Microsoft Project 2000 Step by Step Courseware Expert Skills Class Pack (Step by Step (Microsoft))

Microsoft Project 2000 Step by Step Courseware Expert Skills Class Pack