Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture

Within corporate media industries, adults produce children’s entertainment. Yet children, presumed to exist outside the professional adult world, make their own contributions to it—creating and posting unboxing videos, for example, that provide content for toy marketers. Many adults, meanwhile, avidly consume entertainment products nominally meant for children. Media industries reincorporate this market-disrupting participation into their strategies, even turning to adult consumers to pass fandom to the next generation. Derek Johnson presents an innovative perspective that looks beyond the simple category of “kids’ media” to consider how entertainment industry strategies invite producers and consumers alike to cross boundaries between adulthood and childhood, professional and amateur, new media and old. Revealing the social norms, reproductive ideals, and labor hierarchies on which such transformations depend, he identifies the lines of authority and power around which legacy media institutions like television, comics, and toys imagine their futures in a digital age. Johnson proposes that it is not strategies of media production, but of media reproduction, that are most essential in this context. To understand these critical intersections, he investigates transgenerational industry practice in television co-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals’ identification with childhood, the branded management of adult fans of LEGO, and the labor of child YouTube video creators. These dynamic relationships may appear to disrupt generational and industry boundaries alike. However, by considering who media industries empower when generating the future in these reproductive terms and who they leave out, Johnson ultimately demonstrates how their strategies reinforce existing power structures. This book makes vital contributions to media studies in its fresh approach to the intersections of adulthood and childhood, its attention to the relationship between legacy and digital media industries, and its advancement of dialogue between media production and consumption researchers. It will interest scholars in media industry studies and across media studies more broadly, with particular appeal to those concerned about the current and future reach of media industries into our lives.

Business & Money

JOHNSON, Derek

Industries

University of Michigan Press

There is more to becoming a great pitcher than sound mechanics, a blazing fastball, and a live arm. A pitcher must know how to pitch—what to throw, when to throw it, and where to locate it. He must have a me-versus-you mind-set, that unique blend of confidence and determination that fuels a passion to set the tone of the game, own the mound, and shut down the opponent. 
The Complete Guide to Pitching is the most comprehensive pitching resource available. Derek Johnson, one of the game’s premier pitching coaches, takes you inside the art and science of pitching. You’ll discover these strategies: 
 • Upper- and lower-body pitching mechanics 
 • Most effective arm and shoulder strengthening workouts 
 • Shutting down the opponent’s running game 
 • Developing a potent pitching arsenal, including the splitter, curve, and changeup 
 • Creating a pregame pitching plan 
 • Situational strategies and recognizing hitters’ weaknesses 
 • Fielding the position 
 • In- and off-season conditioning programs 
 • Windup, stretch, and follow-through 
 From pregame warm-ups to cultivating the pitcher–catcher relationship, it’s all here in this one-of-a-kind book and DVD package. Featuring skill instruction, development drills, exercises, personal insights, and instruction on every aspect of pitching, The Complete Guide to Pitching is a must-have for every pitching coach, pitcher, and baseball fan.

The Complete Guide to Pitching

Sports & Outdoors

Baseball

Human Kinetics

"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."
—Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest
 While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.
 In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

NYU Press

While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising—a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.
 In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to re-imagine creativity as an opportunity for exchange among producers, licensees, and even consumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks. Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the media industries and our own daily lives.

This book offers a mesmerizing portrait of the golden moments and times of tumult that defined the Husky Football years of 1975-1993. This unprecedented look at the people, games and history stem from accounts of former players such as Warren Moon, Napoleon Kaufman, and more as well as scores of others, including former Washington State Cougar coach Jim Walden.

Husky Football in the Don James Era

Derek Johnson Books

Television Goes to the Movies

Television and film have always been connected, but recent years have seen them overlapping, collaborating, and moving towards each other in ever more ways. Set amidst this moment of unprecedented synergy, this book examines how television and film culture interact in the 21st century. 
Both media appear side by side in many platforms or venues, stories and storytellers cross between them, they regularly have common owners, and they discuss each other constantly. Jonathan Gray and Derek Johnson examine what happens at these points of interaction, studying the imaginary borderlands between each medium, the boundary maintenance that quickly envelops much discussion of interaction, and ultimately what we allow or require television and film to be. Offering separate chapters on television exhibition at movie theaters, cinematic representations of television, television-to-film and film-to-television adaptations, and television producers crossing over to film, the book explores how each zone of interaction invokes fervid debate of the roles that producers, audiences, and critics want and need each medium to play. From Game of Thrones to The TV Set, Bewitched to the Marvel Cinematic Universe, hundreds of TV shows and films are discussed. 
Television Goes to the Movies will be of interest to students and scholars of television studies, film studies, media studies, popular culture, adaptation studies, production studies, and media industries.

Gray, Jonathan

Science Fiction & Fantasy

Routledge

"Television and film have always been connected, but recent years have seen them overlapping, collaborating, and moving towards each other in ever more ways. Set amidst this moment of unprecedented synergy, this book examines how television and film culture interact in the 21st century. Both media appear side by side in many platforms or venues, stories and storytellers cross between them, they regularly have common owners, and they discuss each other constantly. Jonathan Gray and Derek Johnson examine what happens at these points of interaction, studying the imaginary borderlands between each medium, the boundary maintenance that quickly envelopes much discussion of interaction, and ultimately what we allow or require television and film to be. Offering separate chapters on television exhibition at movie theaters, cinematic representations of television, television-to-film and film-to-television adaptations, and television producers crossing over to film, the book explores how each zone of interaction invokes fervid debate of the roles that producers, audiences, and critics want and need each medium to play. From Game of Thrones to The TV Set, Bewitched to the Marvel Cinematic Universe, hundreds of TV shows and films are discussed. Television Goes to the Movies will be of interest to students and scholars of television studies, film studies, media studies, popular culture, adaptation studies, production studies, and media industries"--

Over 620 species of trees, shrubs, wildflowers, grasses, ferns, mosses and lichens are illustrated and described, covering the northern forest from Alaska to Minnesota.

Plants of the Western Boreal Forest and Aspen Parkland: including Alberta, Saskatchewan and Manitoba

Science & Math

MacKinnon, Andy

Kershaw, Linda

Biological Sciences

LONE PINE PUBLISHING*

This beautifully illustrated, easy-to-use field guide provides detailed information about more than 620 species of trees, shrubs, wildflowers, grasses, ferns, mosses and lichens found in the region extending from Alaska to Minnesota. Whether you are a naturalist, a day hiker or an armchair adventurer, you can explore our region with this handy reference in your backpack or library. Plants of the Western Forest includes: -- More than 800 color photographs -- Almost 900 line drawings -- Color photo guide to wildflowers -- Clear species descriptions to help identify plants -- Intriguing notes about edible plants, native uses of plants and origins of plant names.

Plants of the Western Forest: Alaska to Minnesota Boreal and Aspen Parkland

See the best price to sell, buy, or rent books by JOHNSON, Derek. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by JOHNSON, Derek

See the best price to sell, buy, or rent books by JOHNSON, Derek. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture

Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture

The Complete Guide to Pitching

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop, 11)

Husky Football in the Don James Era

Television Goes to the Movies

Television Goes to the Movies

Plants of the Western Boreal Forest and Aspen Parkland: including Alberta, Saskatchewan and Manitoba

Plants of the Western Forest: Alaska to Minnesota Boreal and Aspen Parkland