Relying on the basic principles of journalism, 21st Century Feature Writing makes feature writing accessible for students through a combination of student and professional examples. While most other texts focus on high-level professional feature writing; 21st Century Feature Writing focuses on entry-level writing, a skill that students will need to develop for their early careers. Students will gain confidence as they study features written at an accessible level as well as gain insight from exemplary professional writing examples.

21st Century Feature Writing

Johnson, Carla

Literature & Fiction

Pearson

Help prepare your students for a career in advertising with this innovative, exciting text!Principles of Advertising is a complete and well-organized introductory textbook to advertising. Educators in the field and students will explore the advertising business environment, the legal and political forces that are involved, advertising agencies and the advertising business, market segmentation, target marketing, product positioning, consumer behavior, marketing and advertising research, the creative aspects of advertising, print advertising, and much more. Intelligent and thorough, Principles of Advertising will give you and your students a complete and captivating introduction to the field and provide new insights to effective and successful strategies. Using the most up-to-date research, Principles of Advertising examines such advertising classics as the Morton salt girl and the new advertising icons of 1998, such as the Budweiser lizards and the Taco Bell Chihuahua. You will also discover that an international focus permeates this text, with international issues raised in each chapter's section entitled The Global Perspective. For example, you will learn why the Asian market might be interested in receiving Christmas catalogs despite their non-Christian culture, which could mean profits for business. Unique in its practicality, Principles of Advertising begins each chapter with two descriptive or anecdotal vignettes along with visual illustrations to further engage students who most likely grew up with a visual orientation of the Television Age. You will explore definitions, background histories, and specific examples of different advertising techniques. Principles of Advertising provides a general introduction to the fast-changing field of contemporary advertising. The fields of marketing and communication are brought together with their differing perspectives to create this authoritative text that features new theories and technologies in today's global marketplace. With a foreword from one of the leaders in the field, Don E. Schultz, Principles of Advertising will serve as an excellent textbook for an introductory advertising course in business, communication, or journalism.

Principles of Advertising: A Global Perspective

Business & Money

Winston, William

Lee, Monle

Marketing & Sales

Routledge

Principles of Advertising: A Global Perspective, Second Edition

"A complete and well-organized textbook on advertising"Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructorsand their studentswith the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring Global Perspectives, Ethics Tracks, and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: 
<ul>
<li> the benefits of a graduate degree 
</li>
<li> client-agency relationships 
</li>
<li> targeting the middleman 
</li>
<li> marketing to men 
</li>
<li> Janet Jackson exposed 
</li>
<li> pop-up ads 
</li>
<li> marketing cosmetic surgery 
</li>
<li> advertising as programming 
</li>
<li> controversial campaigns 
</li>
<li> behavioral targeting or online stalking?</li>
</ul> Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.

Finance

Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more.

Union Pacific and Omaha Union Station tells of the development of all Union Pacific Railroad stations in the history of Omaha, Nebraska. Between 1866 and 1971, a succession of different station buildings reflected Omaha's growing importance as the nation's fourth-largest railroad center. Special detail is given to the peak years of rail passenger traffic through Omaha, which culminated in the construction of America's first Art Deco railroad terminal: the 1931 Omaha Union Station. Once served by seven railroads, Omaha Union Station is a story of the rise and fall of an architectural tribute to railroad majesty, and of its rebirth as today's Durham Western Heritage Museum.

Union Pacific and Omaha Union Station

History

Americas

J&L Lee Co

There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.

Experiences: The 7th Era of Marketing

ROSE, Robert

Content Marketing Institute

Misery Mountain

Cross Books Pub

RE:Think Innovation makes coming up with great ideas everybody's business. People think innovation isn't sustainable, so they make it much harder than it has to be. Experts portray it as confusing and complicated so they can charge big fees. Executives make it intimidating and complex, so they appear smarter and important. Traditional innovators imply you need a special degree or training to know how to do it right. The truth is, consistently coming up with great ideas isn't a talent one is born with or a skill that takes years to learn. It's actually a simple 5-step framework that anyone can follow to look at the work that they do differently, and have a bigger impact on the people they serve. RE:Think Innovation answers the question of how to tie individual competence with innovation techniques to direct corporate outcomes. Within its pages, Carla Johnson shows how to create a unified, idea-driven employee base that delivers more ideas in a shorter amount of time. Ultimately, this is the path that makes organizations genuinely nimble, passionate, innovative powerhouses that deliver extraordinary outcomes for sustained periods of time.

RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

Business Culture

Morgan James Publishing

You See My Glory but Not My Story was intended to be purely inspirational. Enclosed are genuine details of personal battles with breast cancer, heart attacks, anorexia, along with other hills and valleys I've walked. While some parts are heavy, it's important to emphasize my gratefulness to God for always seeing me through. Today, I lead a healthy and peaceful life: spiritually, mentally, and physically. Looking at me now, you'd see all of my glory, but not my story. I pray that my story brings each and every reader comfort and reassurance, that God's love is steadfast and unchanging.

You See My Glory but Not My Story

Biographies & Memoirs

Leaders & Notable People

Christian Faith

What if you could challenge your third graders to design the train of the future? With this volume in the STEM Road Map Curriculum Series, you can! Transportation in the Future outlines a journey that will steer your students toward authentic problem solving while grounding them in integrated STEM disciplines. The series is designed to meet the growing need to infuse real-world learning into K 12 classrooms. This book is an interdisciplinary module that uses project- and problem-based learning to help your students do the following: Learn about U.S. geography, explore the role of trains in the nation s development, and consider train travel in the 21st century. Develop conceptual understanding of innovations in train technology, with a focus on maglev (magnetic levitation) trains. Use inquiry activities in science to learn about magnetic interactions and use mathematics to calculate distances and time intervals. Apply this knowledge in the Maglevacation Train Challenge, working collaboratively while using the engineering design process. Your students will create a prototype train to safely carry passengers a given distance and then prepare a presentation about their destination and their train s design features. The STEM Road Map Curriculum Series is anchored in the Next Generation Science Standards, the Common Core State Standards, and the Framework for 21st Century Learning. In-depth and flexible, this resource can be used as a whole unit or in part to meet the needs of districts, schools, and teachers who are charting a course toward an integrated STEM approach.

Transportation in the Future, Grade 3 (STEM Road Map for Elementary School)

Children's Books

NSTA

See the best price to sell, buy, or rent books by Johnson, Carla. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Johnson, Carla

See the best price to sell, buy, or rent books by Johnson, Carla. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

21st Century Feature Writing

Principles of Advertising: A Global Perspective

Principles of Advertising: A Global Perspective, Second Edition

Principles of Advertising: A Global Perspective, Second Edition

Union Pacific and Omaha Union Station

Experiences: The 7th Era of Marketing

Misery Mountain

RE:Think Innovation: How the World's Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes

You See My Glory but Not My Story

Transportation in the Future, Grade 3 (STEM Road Map for Elementary School)