This text addresses questions of corporate strategy in tourism. The reader is guided through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. The international aspect of the book focuses on the development of new markets in Asia and the Pacific, Latin America and Central and Eastern Europe with related case studies on airport development in Singapore, national tourism organizations in New Zealand and hotel development in Asia. This book contains a wealth of examples and illustrative theories of corporate strategy and is designed for easy student use.

Corporate Strategy for Tourism

John Tribe

Intl Thomson Business Pr

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. It covers strategic management in a variety of tourism contexts.

Strategy for Tourism

Business & Money

Industries

Goodfellow Publishers

<p>An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.</p>

Goodfellow Pub Ltd

An internationally focused text which explains strategic management, analysis and implementation specifically in the tourism industry. Fully revised and updated, this second edition covers strategic management in a variety of tourism contexts.

See the best price to sell, buy, or rent books by John Tribe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by John Tribe

See the best price to sell, buy, or rent books by John Tribe. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Corporate Strategy for Tourism

Strategy for Tourism

Strategy for Tourism

Strategy for Tourism