<p>At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF): a technology that enables companies to understand their customers and in turn sell products, goods, and services with remarkable success. To test CF, Riedl, Konstan, and their students built two Internet sites, MovieLens and GroupLens, which allowed users to customize their preferences for movies and news. The results were astounding, demonstrating amazing accuracy and almost ensuring that the recommendation would prove enjoyable. In WORD OF MOUSE, the authors analyze the way dozens of companies are using collaborative filtering-from Amazon to TiVo to Zagat-and show what these companies are doing right-and what they are doing wrong. Riedl and Konstan map out a broad range of strategies that companies can employ to raise revenue, customer loyalty, and ultimately satisfaction.</p>

Word of Mouse: The Marketing Power of Collaborative Filtering

Business & Money

John Riedl

Joseph Konstan

Eric Vrooman

Marketing & Sales

Time Warner International

See the best price to sell, buy, or rent books by John Riedl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by John Riedl

See the best price to sell, buy, or rent books by John Riedl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Word of Mouse: The Marketing Power of Collaborative Filtering