Buyer behavior: theoretical and empirical foundations,

Business & Money

John A. Howard

Management & Leadership

Knopf: distributed by Random House

Theory of Buyer Behavior (Marketing)

John Wiley&Sons

<p>This book examines the Christian heritage of America throughout its history, surveying the founding fathers fight to establish a free society, the impact of the Great Awakening up through the Civil War, and the slow decline of Christianitys influence since the end of World War II. The author also presents some thoughts on how our modern-day culture can be turned back toward a reliance on God and the Christian principles of the Bible.</p>

Christianity: Lifeblood of America's Free Society

Summit Press

<p>Value Levers: Increase the Value of Your Business From 3x to 7x is for owners, manager and advisors of private, middle-market companies. Those that are thinking about selling their business or that choose to implement mergers, acquisitions or growth strategies in today's environment often face challenges when engaging with the capital markets, particularly when bridging the valuation gap between market values and owner values. This short book applies traditional corporate finance theory to the real-world dynamics of private, middle-market companies and outlines practical steps to shrink the value gap while increasing the value of your middle market company and becoming transaction ready. The authors of Value Levers are experienced advisors and deal-doers sharing real -world insights into optimizing the value of a company. Visit www.ValueLevers.net for additional content and tools.</p>

Value Levers: Increase the Value of Your Business From 3x to 7x

Kenneth H. Marks

Wyndham Business Press

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Books by John A. Howard