<p>Now in its fourth edition, this is a hands-on and straightforward core textbook in business research methods. Combining a clear and succinct style with a beautifully presented text design, this textbook delivers the fundamentals of business research in a highly accessible manner.  It provides balanced coverage of both quantitative and qualitative methods and supports students throughout the entire process of business research, from reviewing the literature to writing up results. Practical advice is combined with strong academic rigour to provide students with a comprehensive grounding in research methods. In this way, they can decide on the most efficient and appropriate way of collecting, analysing and presenting data. <br>Written by a highly experienced author team, Business Research will be an essential resource for students taking modules in research methods on undergraduate, postgraduate and MBA courses. The user-friendliness of the book also makes it highly suitable for independent study. </p>

Business Research: A Practical Guide for Undergraduate and Postgraduate Students

Business & Money

Jill Collis

Management & Leadership

PALGRAVE~MACMILLAN

The Business Briefings series offers authoritative introductory textbooks in core business topics. Covering the basics and providing springboards to further study, the books take a no-nonsense, practical approach, and are ideal as accessible introductions or as revision guides.This book covers the essentials of management accounting, providing students with a clear and succinct overview of the topic. It has been carefully developed to cover the key subjects including direct and indirect costing, ABC, marginal and standard costing, and budgetary control. This is an ideal guide for students coming to the subject for the first time, or for those seeking a quick refresher.Key benefits:• Concise yet authoritative• Ideal as an introduction or revision guide• Includes answers to revision questions

Management Accounting (Macmillan Business Briefing, 6)

Finance

Red Globe Press

Business Research A Practical Guide for Undergraduate and Postgraduate Students

Palgr Mac

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Books by Jill Collis