The book focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Entrepreneurial Small Business

Jerome Katz

MC GRAW HILL INDIA

Entrepreneurial Small Business has one clear advantage: it’s the book about the types of businesses your students might actually start, not about becoming the next Michael Dell. Entrepreneurial Small Business accomplishes this goal by focusing on the practical applications and "how to" skills that have immediate relevance for students. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Each chapter includes Skill Modules, chapter-opening scenarios highlighting real small businesses, weblinks for enhancing student research, and extensive end-of-chapter material aimed at helping students put principles into practice. In addition, several unique chapters include "Paths to Part-Time Entrepreneurship" and "Cash: Lifeblood of the Business," which provide students with a clear vision of small business as it really is today.

Entrepreneurial Small Business with Online Learning Center PowerWeb Card

Business & Money

Richard P. Green

Management & Leadership

McGraw/Hill/Irwin

McGraw-Hill/Higher Education

Photographic analysis;: A textbook of photographic science,

Sidney J. Fogel

Morgan Morgan

Entrepreneurial Small Business, 6/ED (Printed Connect Access Card)

Richard Green

McGraw=Hill

Entrepreneurial Small Business - 7th Edition / Connect + Loose Leaf

Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses. ESB features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, ESB gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans.

Connect Access Card for Entrepreneurial Small Business, 7th

McG Hill

Connect Online Access for Entrepreneurial Small Business

McGraw-Hill Higher Education (US)

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Books by Jerome Katz