Media Effects

Jennings Bryant

Joanne Cantor

Dolf Zillmann

Shalom M. Fisch

Taylor & Francis Group

Book by Black, Jay, Bryant, Jennings

Introduction to Media Communication: Understand the Past Experience the Present Marvel at the Future

Politics & Social Sciences

Social Sciences

William C Brown Pub

Selective Exposure To Communication (Routledge Communication Series)

Routledge

Cross-cultural Communication and Aging in the United States (Routledge Communication Series)

Media Effects: Advances In Theory And Research

Mary Beth Oliver

Fundamentals of Media Effects

Susan Thompson

Bruce W. Finklea

Waveland Press. Inc.

Media permeate our lives and are so omnipresent that we take them for granted and overlook their impact. Mobile communication devices, the internet, and social networking sites have transformed the way we live. The media inform us about everything from a polarized electorate to a global pandemic. The potential of media to influence beliefs and behavior is a longstanding topic in media research. This thoroughly revised edition offers an up-to-date look at media effects literature. 
Fundamentals of Media Effects, 3/E begins with a historical overview of media effects and then covers foundational theories. Research spotlights throughout the text help readers understand how theories translate into specific studies. Understanding the history and theory behind media effects scholarship aids readers in navigating the media-saturated environment. The final section looks at effects in ten key areas: media violence, media sexual content, frightening media content, political communication, health, stereotyping, educational television, video games, the internet, and mobile communication. 
For more than two decades, the primary goal of Fundamentals of Media Effects has been to present the vitally important topic of media effects in an expansive yet comprehensible format. Compelling discussions include myriad examples from recent scholarship to engage reader interest. Through exploration of mass communication theories and major areas of research, readers develop media literacy skills and become better media consumers and producers. 
Not-for-sale instructor resource material available to college and university faculty only; contact publisher directly.

Fundamentals of Media Effects, Third Edition

Education & Teaching

Schools & Teaching

Sex and Violence in the Media

Edited by James R. Angelini

R. Glenn Cummins

Cognella Academic

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Books by Jennings Bryant