Most salespeople now have laptop computers, but rarely receive training in how to use them effectively to make a sales presentation. How to Sell with a Laptop is the first book that tells sales people: How to use a laptop computer strategically on each sales call; What to do and what not to do when delivering a laptop-based sales presentation; How to use the Web to access information during a sales call, and; Tips for making easy PowerPoint presentations - customized for each client.

How to Sell with a Laptop; Shoulder to Shoulder Techniques for Powerful Laptop Sales Presentations

Business & Money

Jenkins,Andrew

Elder,Dick

Thomas,Dave

Marketing & Sales

McGraw=Hill

How to Prepare for the Test of English As a Foreign Language

Reference

Words, Language & Grammar

Harcourt

"A good, reliable and accurate all round book with lots of useful models that are well explained and illustrated." Gill Christy, Visiting Fellow, University of Portsmouth Introducing Human Resource Management is a lively and engaging introduction to the key topics and issues surrounding people management. Clearly linking HR theory to the work environment, this book explores core areas such as HR strategy and planning, employee engagement, diversity and equality, and talent management and development. The text combines solid academic underpinning with practical examples to allow you to consolidate your learning and apply it in practice. This 7th edition has been fully revised to include: a whole new International HRM chapter the latest developments in equality legislation greater coverage of the increasingly important need to develop and keep talent within organisations more emphasis on employee engagement, equality and diversity a focus on developing your employability skills in areas such as: management of self, management of your learning, problem solving, thinking critically, working with others, data handling, communication and business awareness This text will help you succeed in your studies through: 'Did you know' and 'Pause for thought' boxes to get you thinking 'What next' features to encourage you to find out more about a topic 'HR in the news' features containing articles from the Financial Times to promote discussion of real-life examples of HR in practice. 'Review questions' (with answers) to help you check your understanding of a topic 'Improve your employability' exercises to help you develop your skills and employability Introducing Human Resource Management is ideal for a first course in human resource management at undergraduate or professional level, including courses that lead to a Chartered Institute of Personnel and Development (CIPD) qualification. This new edition maps each chapter against the CIPD's standards. About the authors Margaret Foot has had extensive experience in the field of Human Resource Management, both as a practitioner and as Senior Lecturer in HRM at Huddersfield University Business School. A Chartered Fellow of the CIPD, she now focuses on her independent research and writing. Caroline Hook has extensive professional experience in HRM and is a Chartered Fellow of the CIPD. After many years as Senior Lecturer in Human Resource Management at Huddersfield University Business School, she now focuses mainly on her independent research and writing, whilst doing some teaching in Hong Kong. Andrew Jenkins is Principal Lecturer in the department of Logistics, Operations and Hospitality Management at the University of Huddersfield. Andrew teaches HRM, Strategic Management and Research Methods within the Business School. He has a doctorate in HRM from the University of Strathclyde and is a member of the Chartered Management Institute and Fellow of the Higher Education Academy.

Introducing Human Resource Mangement

Foot, Margaret

Hook, Caroline

Human Resources

Pearson/Education

Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence and achieving the competitive edge. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring social media campaigns and content themselves. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as Airbnb, Hyundai, Deloitte Digital and LVMH, Social Media Marketing for Business also explores how to build a supportive culture, get buy-in and common pitfalls to avoid. Supported by online presentation slides, content calendars, a content marketing framework and interactive tools for effective social media management, Social Media Marketing for Business is a one-stop-shop resource for developing social media marketing strategies and integrating them within your business to ensure their success.

Management & Leadership

Kogan Page.

Review\n"Andrew Jenkins is my go-to guy for social media marketing strategy and know-how, and this book is packed with his unique expertise, deep experience and extensive knowledge." ― Mark Bowden, Co-Founder, TRUTHPLANE®\n"Social media is a beast, and this book shows you how to tame it. From governance to ROI, Social Media Marketing for Business provides the operating system for how to make your social media work for you. This permanent desk resource is perfect for the entrepreneur, marketer, or leader working to master social media marketing." ― Jeremy Miller, Founder of Sticky Branding and bestselling author of Sticky Branding and Brand New Name\n"Use of social media for business has accelerated over the last 5 years in its sophistication. Jenkins explains the process for the beginner and expert alike and sets a new base line that others will now need to reach." ― Tim Hughes, co-founder and CEO, DLA Ignite\n"A lot of organizations don't place enough value on their social media activities and consequently mess it up. This book will show you how to get it right and use social media marketing to build your brand, strengthen customer relationships and increase sales." ― Roger Pierce, Small Business Expert, co-author of the book Thriving Solo\n"Full of strategic wisdom and practical experience. This is the kind of knowledge you will want to apply in your business right now." ― Lisa Shepherd, President , Mezzanine Growth\n"This is the ultimate guide to running social in a medium or large organization. Practical, current, and indispensable!" ― Jay Baer - founder of Convince & Convert and host of the Social Pros podcast\nSocial media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence.\nSocial Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit.\nContaining an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Bread and the British Economy, 1770–1870

In this ambitious book Christian Petersen has taken a central topic in economic and social history and given it a new sweep and coherence. As the Lord’s Prayer suggests, securing an adequate supply of bread was a matter of over-riding concern to everyone until very recently. Bread was always by far the largest single item in the budgets of the poor, but bread could be made from many grains - wheat, rye, barley etc. Christian Petersen describes how in the later eighteenth century the process of replacing other cereals by wheat in bread making was completed throughout Britain. He provides a continuous series of estimates of bread consumption per caput, of bread prices (and, consequently, used in conjunction with population data, of total national expenditure on bread), and of wheat output and net imports. The implications of the changes in techniques of milling and baking that occurred are analysed, and the organisation of the baking and retailing of bread is described. Bread was so central to the economy of individual households and to the national economy as a whole that this book represents a major contribution to the history of the British economy and of British society in the period 1770-1870.

Petersen, Christian

Economics

Routledge

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