Looks at strategic markets, marketing research, demographics, products positioning, pricing, distribution, and communications

The McGraw-Hill 36-Hour Marketing Course

Business & Money

Jeffrey L. Seglin

Marketing & Sales

McGraw–Hill Education

<p>Now featuring a diskette version with each book, this completely updated edition of the bestselling AMA Handbook of Business Letters supplies more than 320 ready-to-go letters covering every conceiveable situation, from sales letters to customer service letters that resolve complaints to collection letters that command immediate attention, and more.</p>

Ama Handbook of Business Letters

Skills

Amacom Books

Dictionary of Banking

Reference

Probus Professional Pub

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Books by Jeffrey L. Seglin