A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

A Technique for Producing Ideas (Advertising Age Classics Library)

Business & Money

James Webb Young

Marketing & Sales

McGraw=Hill

Produce ideas -- for anything -- on demand. This classic creative problem-solver walks you through a proven, step-by-step process to producing powerful and purposeful ideas and shows you how to: -- Gather the raw materials -- those of your immediate problem and the materials which come from your store of general knowledge -- Work over and incubate these materials in your mind -- Shape and develop an idea for practical use

Technique for Producing Ideas

Natl Textbook Co Trade

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

A Technique for Producing Ideas

Management & Leadership

The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943

Sothis Press

Excerpt from The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943A few weeks later I began a routine of making daily notes for such a book, but found myself handi capped by the lack of historical reference material. As a result, these daily notes began to take on', more and more, a current ﬂavor; and this led eventually to the idea of the Diary as a way to appease George's importunities for the promised material.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943 (Classic Reprint)

Forgotten Books

This short but powerful book has helped thousands of writers, artists, scientists, and engineers to solve problems and generate ideas. Now let James Webb Young's unique insights help you be more creative in every area of life. Advertising mogul William Bernbach wrote, "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.

A Technique for Producing Ideas: The simple, five-step formula anyone can use to be more creative in business and in life!

Arts & Photography

Music

Waking Lion Press

This is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists.    This version has been custom-formatted for Kindle and checked for typos. It includes an interactive table of contents.

Technique For Producing Ideas

Independently published

THIS BOOK has become essential reading for anyone-whether in marketing, advertising, sales, finance, or the pure artist-who is seriously interested in the creative business of generating good ideas. It is a concise, clear, but above all practical book, and all those willing to put forth the mental energy to read, understand, and-most importantly-implement its instructions will be richly rewarded. I hope you'll find this to be an amazing gem and another appropriate inclusion in the thINKing cata-logue. I've read its words and absorbed its teachings many times and finally had the wisdom to implement its lessons.

A Technique for Producing Ideas (Thinking Classics)

Young, James Wood

Fontal Lobe Publishing

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Books by James Webb Young