At the end of the first decade of the new millennium, we communicate in ways that were once unimaginable. This books shows how we got there, where we are going and what the new technology is doing to us. Once there was no text messaging. No email and no social network sites like Facebook, Bebo and MySpace. Cyburbia describes how the architecture of our digital lives was built over seventy years. This brilliant narrative shows how a concept that began with the need to shoot down German bombers has evolved to govern almost everything ? from our lives online to modern films like Memento and 21 Grams, from plays and TV series like The Wire to military strategy. 'A swift-moving history. It is a brave step in thinking about the mess we may have all got ourselves into' Nicholas Blincoe, DAILY TELEGRAPH

Cyburbia: How Crackpots, Inventors and Visionaries Created Our New Life Online

James Harkin

Abacus Software

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

Niche

Business & Money

ABACUS +

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Hunting Season

Little, Brown Book Group

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

1,411 QI Facts To Knock You Sideways [Paperback] [May 05, 2016] John Lloyd, John Mitchinson, James Harkin

John Lloyd

John Mitchinson

Faber and Faber

1,342 QI Facts To Leave You Flabbergasted Lloyd, John; Mitchinson, John and Harkin, James

Faber&Faber

Niche: Why the Market No Longer Favours the Mainstream

There is a new rule in business: don't aim for the middle market - unless you're cheaper than cheap, you're going to fail. Instead, find a Niche and reap the rewards. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all concentrated on being the best they can be - and customers have flocked to them as a result. For sixty years, our cultural consumption has been controlled by the giants of the mass market. But thanks to the recession they have become weak and defensive, and are now in a desperate fight for their lives. From this new cultural terrain the niche has evolved to become the place where innovation flourishes and sales take off. From the author of CYBURBIA comes a superb examination of the growing proportion of economic, political and cultural activity aimed not at the mainstream audience but at tightly defined but globally scattered niches, bound together by the power of the net.

Gardner Press

Business Culture

Little. Brown and Company

Big Ideas explains where concepts like 'the long tail', 'urban tribes', 'soft power' and 'metrosexual' came from, what they mean, and what their critics say about them. It includes explanations of key terms such as: Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life; The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics; And Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

Big Ideas: The Essential Guide to the Latest Thinking [Feb 01, 2008] Harkin, James

Politics & Social Sciences

Social Sciences

ATLANTIC BOOKS *

The Book of the Year is a hilarious guide to 2017's most extraordinary events, unearthed by the creators of the award-winning hit comedy podcast No Such Thing As A Fish. Each week, over a million people tune in to find out what bizarre and astonishing facts Dan, James, Anna and Andy have found out over the previous seven days. Now the gang have turned their attention to the news of the past twelve months. You'll discover the curious details behind the main headlines - how Donald Trump slept on the 66th floor of a 58-storey building, what effect Brexit had on Coco Pops, and why China's president can't stand Winnie the Pooh - as well as hundreds of stories you may have missed entirely, like the news that: - Qatar built a refugee camp for camels. - The world's first avocado restaurant ran out of avocados on its first day. - The victim of Britain's first ever shark attack ended up with a cut thumb. From strange inventions to baffling elections, via a surprising amount of sausage news, The Book of the Year is an eye-opening tour of the incredible year you didn't know you'd lived through.

The Book of the Year

Humor & Entertainment

Andrew Hunter Murray

Anna Ptaszynski

Dan Schreiber

Puzzles & Games

Random House Bo

QI Facts Series 4 Books Collection Set (Quite Interesting-1227 QIFacts To Blow Your Socks Off,1234 QIFacts to Leave You Speechless,1423 QIFacts to Bowl You Over ,1339 QIFacts To Make Your Jaw Drop)

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